Using AI to Scale Personalization with a Human-Centric Approach

As AI tools become more accessible, marketers are asking a critical question: How do we scale content without losing the human touch? Join Westfield Creative’s Co-founder and Intuit Mailchimp Pro Partner Emily Ryan and Jillian Ryan, Senior Manager of Content Marketing Strategy at Intuit Mailchimp as they break down how to leverage Mailchimp’s AI tools to create personalized email content efficiently, without compromising brand voice, tone, or emotional resonance. Learn how organizations—from small businesses to mission-driven nonprofits—are using AI to create more intentional, relevant, and human-centered customer experiences.