Measuring Causal Impact in Retail Media Today with Instacart and Pepsico

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Hear from a panel of industry experts as they unpack the difficulties of measuring success in today’s retail media landscape. Lift testing and incrementality are becoming common buzzwords in the advertising industry, but there are varying levels of scientific rigor and accuracy. This webinar will explore incrementality, ad strategies, and the critical debate between investing in growth versus performance.

In this session, you will learn:

How to distinguish between true incrementality and misleading metrics in retail media
When and how to apply lift testing to accurately measure ad performance
Strategies for balancing long-term brand growth with short-term performance goals