The Omnichannel Shopper: Bridging Digital-to-Physical with Behavior Data

Are your digital campaigns truly driving real business results? The modern shopper moves seamlessly between online research and in-store purchases, making the digital-to-physical gap the ultimate challenge for marketers. Join GroundTruth for a deep-dive webinar that goes beyond likes, impressions, and CPMs to focus on verified real business results like in-store visits, incremental sales, check growth and more. We will show you how to measure and optimize your entire marketing funnel by connecting digital ad exposure (from CTV, Mobile, and DOOH) directly to in-store visits.

In this session, you will learn:

• The True ROI of Digital: Uncover the incremental store visits driven by specific digital chanels.
• The Customer Journey: Analyze real-world behavior of your most valuable customers using location intelligence.
• Actionable Audience Creation: Learn how to create high-intent audiences based on visitation patterns for better future targeting.

This is a must-attend session for anyone focused on proving marketing ROI and optimizing omnichannel strategy.