Matt Gottlieb
SVP, Insights & Measurement
NBCUniversal
Powering Brand Impact from Super Bowl to Olympics: Inside NBCU’s Legendary February
Fresh off Legendary February, join Matthew Gottlieb, SVP, Insights & Measurement, NBCUniversal Advertising & Partnerships, for an inside look at how an unprecedented 17-day stretch — spanning Super Bowl LX, NBA All-Star Weekend, and the Milan Cortina Winter Olympics — delivered real results for advertisers. With nearly 40% of all major event viewership in the U.S., NBCUniversal continues to fuel community, fan engagement, cultural connection, and brand impact across the sports ecosystem. Discover how NBCU’s data-driven insights and measurement powered the lead-up, peak moments, and sustained momentum that made this February one for the record books for brand partners.
What You’ll Learn:
-
How major cultural moments — Super Bowl to Olympics — drive measurable brand impact across platforms.
-
Which audience, engagement, and performance insights powered advertiser success throughout Legendary February.
-
How to translate peak-event momentum into sustained brand growth using NBCU’s data-driven playbook.
when
Start: Thursday, March 19, 2026 at 1:00pm
End: Thursday, March 19, 2026 at 1:30pm
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Webinar Registration | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier $0 | Nonmember N/A | ||||