Marketing with Integrity, Part 1: Ethical Offers, Audiences & Inclusion

This event is over.

Ethical marketing isn’t just good practice— it’s smart business.

Join us for Part 1 of our two-part ethics webinar series, where we’ll dive into the newly updated ANA Ethics Code of Marketing Best Practices (Ethics Code), a trusted framework shaped by the ANA Ethics Code Steering Committee to help marketers, advertisers, and fundraisers navigate today’s complex and evolving landscape with integrity and impact.

In this session, senior staff from the ANA Center for Ethical Marketing will guide you through the 2nd Edition of the Ethics Code—updated to reflect evolving technologies, regulations, and consumer expectations.

You’ll gain practical insights into how to apply the Ethics Code for your marketing campaigns, with a focus on:

Advertising and Marketing Offers
- Crafting honest, clear offers and substantiate claims
- Respecting consumer marketing preferences and providing clear points of contact
- Managing advance consent and negative option plans responsibly

Advertising to Specific Audiences
- Navigating ethical considerations when marketing to children, older adults, and people with disabilities

Inclusion Marketing Principles
- Promoting accurate, respectful portrayals
- Avoiding stereotypes and discriminatory portrayals and practices in marketing communications

Join us to elevate your marketing practices and ensure your campaigns are both effective and ethically sound.