Marketing with Integrity, Part 2: Data, Regulated Products, AI & Emerging Ethical Frontiers

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Ethical marketing isn’t just good practice— it’s smart business.

Join us for Part 2 of our two-part ethics webinar series, where we’ll dive into the newly updated ANA Ethics Code of Marketing Best Practices (Ethics Code), a trusted framework shaped by the ANA Ethics Code Steering Committee to help marketers, advertisers, and fundraisers navigate today’s complex and evolving landscape with integrity and impact.

In this session, senior staff from the ANA Center for Ethical Marketing will guide you through the 2nd Edition of the Ethics Code—updated to reflect evolving technologies, regulations, and consumer expectations.

You’ll gain practical insights into how to apply the Ethics Code for your marketing strategies, with a focus on:

Data Privacy, Security, and Stewardship
- Understanding key elements of privacy policies
- Providing channel-appropriate notice and choice
- Ensuring data security and stewardship

Regulated Products and Services
- Navigating compliance in marketing for regulated products like tobacco and sweepstakes

Digital Innovation
- Leveraging AI, Generative AI, and Machine Learning ethically
- Mitigating against potential bias in digital tools
- Promoting transparency through clear notice

Join us to elevate your marketing practices and ensure your campaigns are both effective and ethically sound.