LGBTQ+ Inclusive Marketing Day (Virtual Only)

WELCOME REMARKS

Greg Wright

Senior Vice President, Brand & Media ANA

GLAAD: LGBTQ+ COMMUNITY AND INCLUSION UPDATE

Meghan Bartley

Senior Director of Agencies, Brands, and Engagement GLAAD Media Institute

TRUTH TELLING FROM THE INSIDE OUT | BOOKING.COM

How do you go about building an authentic initiative that goes beyond just a seasonal Pride campaign to become a mission-driven program that the whole company believes in and delivers tangible impact for your customers? Learn more about the birth of Booking.com's Travel Proud program and how they've continued to build it out into an always-on approach to making everyone feel welcome.

Kristofer Barber

Director of Global Communications Booking.com

A MOUNTAIN OF PRIDE: CRAFTING THE SOUNDTRACK OF LGBTQ+ REPRESENTATION ON PARAMOUNT+

Paramount Global has a long history of important LGTBQ+ representation as well as supporting the queer community. With the launch of Paramount + we carved out our own niche in how we wanted to celebrate Pride... and that was with a soundtrack! Over the years, we've cut a variety of music-driven creative, always using queer artists. But as anyone will tell you when you start making music videos, that has its own set of challenges to overcome.  

Emmanuelle Leboeuf

Creative Director Paramount+

BEAUTY IS PROUD

Ulta Beauty believes that everyone deserves to feel good in their own skin. We believe everyone should feel comfortable being themselves. We believe community can fuel authentic living and meaningful connections. We believe that when you are allowed to be your full self, you feel like you belong. Belonging is a beautiful thing. Join Ulta Beauty as we provide a deeper look into how we celebrate, support, and amplify the LGBTQ+ community with our guests and within Ulta Beauty, powered by our ULTA PROUD Business Resource Group. 

Paul DeSousa

Vice President Talent Planning, Learning & Development Ulta

PRIDE IN ACTION: TURNING A PRODUCT LAUNCH INTO LGBTQIA+ SUPPORT

As a proud LGBTQIA+ founded and run brand that is focused on fast, easy, and effective solutions for acne-prone skin, Peace Out celebrates June (Pride Month and Acne Awareness Month) in a BIG way! Join Peace Out to learn about their 2024 Pride in Action campaign, which centered around a long-standing charitable partnership and a loud community call to action to “Wear Your Pride” via a limited-edition PRIDE Acne Dot – thousands of free samples of which were sent across the United States. It’s a refreshing example of how a brand can authentically celebrate the rich history, culture, and voices within the community – and spread awareness and kindness so we can make the world a more colorful place.

Amanda Knappman

President of Marketing Peace Out Skincare