Driving Data for Growth: ANA’s 3rd Annual Data Conference Atlanta (In-Person Only)

This event is over.

As AI continues to advance, the importance of data privacy, the evolving dynamics of zero, first, second (e.g. clean rooms), and third-party value has never been more critical for data analysts and marketers. In collaboration, data practitioners and marketers must harness data to drive business growth. Mastering data-driven CRM, loyalty programs, and measurement methodologies, along with embracing new technologies, is essential for fostering data for good, and data for growth. Join experts from top consumer brands to explore how organizations within the advertising, marketing, and data analytics sectors are implementing cutting-edge data strategies in areas such as attribution, visualization, predictive analytics, and tech stack development, especially in the context of data compliance and data governance. We are at a pivotal moment of responsible data management transformation. Connect with fellow professionals in Atlanta at the Georgia Aquarium to effectively navigate the complexities of data intelligence.

Agenda

TIME	EVENT DETAILS	LOCATION
Wednesday, March 19, 2025
9:15am - 10:15am	NETWORKING BREAKFAST
10:15am - 10:30am	WELCOME REMARKS David Fogarty SVP, Data Excellence & Privacy Practice ANA
10:30am - 11:05am	EVOLVING 100 YEARS OF DECISION MAKING AROUND ASSETS & PARTNERSHIPS THROUGH CONNECTED DATA AND INSIGHTS AT THE COCA-COLA COMPANY As part of an enterprise-wide marketing transformation journey, the Coca-Cola Company is creating efficiency and effectiveness through more globally consolidated tech and data infrastructures. As a specific example, the global sports and entertainment team (EPICS) has created a data and insights system with owned products to serve needs across portfolio management, consumer/passion/market intelligence, valuations and measurement. Daniel Dao Global Senior Director, Strategy & Integration EPICS Gabe Gales Director, Global Marketing Data Measurement & Partnerships Coca-Cola Company
11:05am - 11:40am	NAVIGATING THE COMPLEXITIES OF CLEAN ROOMS TO UNLOCK VALUE FOR CPGS Imagine stepping into a world where data is both a treasure and a puzzle. In this session, we'll embark on an exploration of clean rooms and their enigmatic role in the realm of CPGs. Using the pragmatic lens of a Data Scientist, our talk will guide you through the labyrinth of clean rooms, revealing their hidden potentials and the challenges they pose. We’ll discuss how market forces shape the efficiency and effectiveness of marketing tactics and customer segments and why navigating clean rooms requires a unique blend of data science prowess. Along the way, we'll encounter the hurdles of privacy, the evolving landscape of technology, and the intricacies of building ML models within clean rooms. And just when you think you've grasped it all, we'll delve into the limitations that make activation a complex endeavor. At the end of our talk, participants should have a better appreciation for the potential as well as complexities of working with clean rooms and how they can transform the way we harness data for growth. Ali Kefeli Head of End To End Analytics & Data Science Kimberly-Clark North America
11:40am - 12:15pm	OPTIMIZING DONOR ENGAGEMENT: LEVERAGING DATA ANALYTICS & MULTICHANNEL STRATEGIES TO DRIVE FUNDRAISING GROWTH THROUGH DATA-DRIVEN CAMPAIGN OPTIMIZATION This session will explore how data analytics and multichannel strategies drive donor engagement, optimize decision making, and enhance campaign incrementality. Learn how organizations like the American Cancer Society leverage advanced analytics across multiple data sources for donor segmentation and real-time campaign optimization. Gain insights into how data-driven approaches boost donor acquisition and retention, increase lifetime value, and maximize advertising effectiveness. Chris Kelly Vice President, Growth Marketing American Cancer Society View Presentation
12:15pm - 1:15pm	LUNCHEON
1:15pm - 1:50pm	DATA AS A FORCE MULTIPLIER: DRIVING GROWTH THROUGH ENTERPRISE-WIDE DATA ACCESSIBILITY, AGILITY AND CUSTOMER CENTRICITY In today's rapidly changing data landscape, organizations must prioritize data accessibility to unlock its full potential. This presentation explores how establishing data as an enterprise-wide asset, fostering a culture of continuous reinvention, and democratizing data access can empower marketers and analysts to drive business growth. We'll delve into the value of robust data governance, cross-functional communities of practice, and the adoption of new platforms and tools to ensure data quality and optimize measurement. Discover how empowering analysts across disciplines with data insights, combined with intuitive dashboards that blend internal and external data sources, creates a comprehensive understanding of business performance and customer behavior, ultimately leading to more relevant and impactful marketing strategies. We'll also touch upon adapting to the evolving data landscape and customer expectations, incorporating considerations of data privacy within a broader data strategy. Alexandra Clay Senior Lead Analyst Chick-fil-A View Presentation
1:50pm - 2:25pm	FROM CAMPAIGN TO CONVERSATION: NAVIGATING THE CHALLENGES AND REWARDS OF PERSONALIZATION This seminar will explore the growing importance of personalization in modern marketing. Attendees will gain insights into why personalization is a top priority, how to navigate the overwhelming array of martech solutions, and which strategies deliver the greatest benefits. Key topics will include identifying success metrics, collaborating with essential partners and functions, overcoming common obstacles, and understanding the outcomes of a successful personalization strategy. Jen McDonald Head of Digital Sales, Performance Marketing & Personalization Truist
2:25pm - 2:30pm	CLOSING REMARKS David Fogarty SVP, Data Excellence & Privacy Practice ANA
2:30pm - 3:00pm	GEORGIA AQUARIUM SELF-GUIDED TOUR

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.