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Wednesday, April 16, 2025
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2:00pm
- 2:05pm
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OPENING REMARKS
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Marcia Soling
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Senior Vice President
ANA Educational Foundation
Koen Pauwels, Ph.D.
Professor, Marketing & Co-Founding Director, (DATA) Initiative
Northeastern University
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2:05pm
- 2:40pm
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MARKETING’S NOT-SO-SECRET SAUCE
Danny will explore the critical role of data in reshaping the future of market research through the integration of social listening, advanced analytics, and AI. This session will reinforce the importance of leveraging data in all its forms—social listening, analytics, and AI—to make informed, actionable decisions that drive business success. Learn how to harness the power of data to unlock insights, fuel innovation, and navigate the evolving landscape of market research.
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Danny Gardner
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Head, North American Social Intelligence
Haleon
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2:40pm
- 3:15pm
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BEYOND THE MIRROR: HOW NYX PROFESSIONAL MAKEUP IS REDEFINING BEAUTY THROUGH AR, INCLUSIVITY, AND GAMING
The beauty industry is evolving faster than ever, and NYX Professional Makeup is at the forefront of this digital transformation. From augmented reality try-ons to virtual wearables and gaming integration, NYX Professional Makeup is redefining how consumers engage with beauty in a tech-driven world while emphasizing a sense of belonging. In this fireside chat, leaders from Kargo and L’Oréal USA will discuss how AR and gaming are shaping the future of self-expression and inclusivity. Learn how NYX Cosmetics Beauty Bestie gives access to professional makeup artistry in your pocket and ensures representation for all skin tones and identities, how the brand is bridging the gap between physical and virtual beauty, and what the future holds for AR-powered shopping and gaming brand experiences.
Whether you’re a marketer, beauty enthusiast, or digital innovator, this conversation will give you insider insights into the next frontier of marketing technology and future of beauty.
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Maya Kosovalic
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VP of Digital Innovation & eCommerce for NYX Professional Makeup
L'Oréal USA
Jeannine Shao Collins
Chief Client Officer
Kargo
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3:15pm
- 3:50pm
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THE NEXT ERA OF THE INTERNET UNLOCKED - EXPLORING WEB3, NFTS, AND THE METAVERSE
The headlines scream about the crypto revolution and Web3 transformation, but what really matters for your business right now? Drawing from her experience founding Vayner3, Avery cuts through the hype to deliver actionable insights on navigating the next era of the internet. Learn which emerging technologies are actually driving business results, how to evaluate innovation opportunities without getting caught in the hype cycle, and what the convergence of AI, social, and Web3 means for your brand's future. Through real case studies and practical frameworks, discover how to build an innovation strategy that drives results today while positioning your business for tomorrow's opportunities, across Web3.
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Avery Akkineni
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Chief Marketing Officer
VaynerX
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3:50pm
- 4:25pm
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BAKING A NEW BATCH: CRAFTING CREATIVE EXCELLENCE WITH GENERATIVE AI AT MONDELEZ
In an era where content is king, Mondelez International is pioneering a new recipe for creative success by integrating Generative AI into our content creation processes. This keynote will explore our transformative journey towards creative excellence, detailing how we leverage AI technologies to innovate and enhance our storytelling across our beloved portfolio of brands, from cookies to chocolates. Attendees will gain insights into the strategic implementation of AI tools, the challenges we've overcome, and the significant impacts on brand engagement and consumer experience. Join us as we uncover the sweet spot where technology meets creativity, ensuring every piece of content we create is as delightful as our products.
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Jon Halvorson
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Global SVP, Consumer Experience & Digital Commerce
Mondelez International
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4:25pm
- 4:30pm
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CLOSING REMARKS BY NORTHEASTERN UNIVERSITY
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