Behind the Growth: Case Studies Shaping Inclusive Marketing (Virtual Only)

This event is over.

Learn how leading brands are driving growth through authenticity and meaningful representation—with the support of their marketing partners. This session will showcase how inclusive storytelling and thoughtfully representative campaigns are fueling innovation and building long-term brand loyalty.

Agenda

TIME	EVENT DETAILS	LOCATION
Thursday, July 17, 2025
11:00am - 11:05am	WELCOME REMARKS
11:06am - 11:26am	ENHANCING COMMUNITY HEALTH – A COMMITMENT TO EXCELLENCE BY TEXAS CHILDREN’S HOSPITAL Discover insights from this ANA Multicultural and Inclusive Marketing Excellence Award-winning case study. This session highlights how strategic partnerships, culturally responsive care, and focused community outreach are driving improved health outcomes and advancing long-term well-being in underserved communities. Presenter: Edgardo de la Garza Partner DLG Research View Video and Presentation
11:27am - 11:47am	FLAVOR, FAMILY, AND REPRESENTATION: CHURCH’S TEXAS CHICKEN’S RECIPE FOR INCLUSIVE GROWTH Join Church’s Texas Chicken for an inside look at how the brand is embracing inclusive marketing to drive authentic connection and sustainable growth. This session will explore how Church’s, in collaboration with its marketing partners, has leaned into culturally resonant storytelling and community-rooted campaigns to build brand loyalty across diverse audiences. Discover how tradition, flavor, and representation come together to shape a marketing approach that’s both impactful and inclusive. Presenter: Georgia Ware Margeson Senior Director, Brand Strategy & Content Church’s Texas Chicken Presenter: Larry Lundy President Lundy Marketing Group View Video and Presentation
11:48am - 12:08pm	BACK TO BASICS: THE POWER OF RELEVANT HUMAN-TO-HUMAN CONNECTIONS IN THE ERA OF A.I. We will share our national tour with Kellanova (Pringles) and dust off some of the "fundamentals" of creating experiences, connecting to deep cultural insights, and not underestimating the power of human-to-human engagement to drive Return on Investment and Return on Inclusion, one street and one town at a time. Presenter: Liliana Gil Valletta CEO & Founder CULTURE+ Group Presenter: Hermann Stelling Vice President of Business Development CIEN+ View Video
12:09pm - 12:29pm	CASE STUDY SPOTLIGHT: FROM INSIGHT TO IMPACT This session will highlight how a leading brand, in partnership with its marketing partner, is leveraging inclusive storytelling and authentic representation to drive business growth, spark innovation, and build lasting connections. Gain practical takeaways on how thoughtful, inclusive marketing can shape both culture and commercial success. Presenter: Tamon George Co-Founder & CEO Creative Theory Agency View Video
12:29pm - 12:30pm	CLOSING REMARKS

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.