What’s Next for Inclusive Marketing? Hosted by Temple University (In-Person Only)

This event is over.

Join the ANA Educational Foundation (AEF) and Temple University for an insightful conference where we explore the future of inclusive marketing and advertising. This event will delve into the latest trends, strategies, and best practices for creating marketing campaigns that embrace multicultural and other growth communities. Industry leaders will explore the role marketing and advertising play in our multimedia society as they present case studies and lessons learned to help you navigate the evolving landscape of inclusive marketing and advertising. Attendees will learn how the practice of inclusive marketing leveraging insights, intersectionality, creative, and measurement drive business growth.

Agenda

TIME	EVENT DETAILS	LOCATION
Thursday, September 11, 2025
8:30am - 9:00am	SIGN-IN AND BREAKFAST
9:00am - 9:05am	OPENING REMARKS Marcia Soling SVP, Education and Content AEF Dr. Deborah A. Cai Acting Dean, Klein College of Media & Communication Temple University Prof. Kathy Mueller Chair, Department of Advertising and Public Relations Temple University
9:05am - 9:50am	PUBLISHING BOOKS FOR ALL: INSIDE PENGUIN RANDOM HOUSE’S INCLUSIVE MARKETING OPERATION Join us for an inside look at how Penguin Random House—the world’s largest trade book publisher—is building a more inclusive future through its marketing engine. This 45-minute session explores the company’s innovative approach to multicultural and inclusive marketing, spotlighting how research, cultural insights, and cross-functional collaboration drive campaigns that reach and resonate with all readers. You’ll hear how inclusive marketing practices have evolved from a single division to a companywide initiative, and gain takeaways on how intentional strategy, internal engagement, and authentic storytelling are reshaping the publishing industry. Susette Brooks Director of Inclusive Marketing-Consumer Marketing Penguin Random House
9:50am - 10:35am	REDEFINING THE FAN EXPERIENCE—AN UNMATCHED MODEL OF INCLUSIVE ENGAGEMENT The Philadelphia Eagles are not just champions on the field—they are leaders in driving inclusion, innovation, and community engagement for individuals on the autism spectrum. The Eagles champion inclusion, foster memorable fan experiences for all, and advance a purpose-driven legacy that resonates far beyond game day. Brian Papson Vice President of Marketing Philadelphia Eagles
10:35am - 10:55am	NETWORKING COFFEE BREAK
10:55am - 11:40am	FROM CULTURE TO IMPACT: HOW INCLUSIVE CAMPAIGNS BUILD MEANING AND GROWTH Dr. Villanueva will explore the future of inclusive marketing through three breakthrough campaigns that prove representation is just the starting point. This presentation will unpack how brands can create campaigns that are not only inclusive but truly impactful. Attendees will gain insights into how cultural fluency, intersectionality, and deep audience understanding drive both business growth and societal progress. Christine Villanueva, Ph.D. EVP, Head of Brand, Strategy and Growth Walton Isaacson
11:40am - 12:25pm	BUILDING THE BRIDGE BETWEEN DATA AND MARKETING A common language shared between Data and Marketing experts can be the single most important investment that any organization make to help speed up insight generation and delivery. But in many cases, these disciplines can be ships passing in the night. We’ll walkthrough some of the pitfalls and successes that JP Morgan Chase has experienced over the past 15 years as we’ve continued to evolve as a company that focuses on creating data as an asset rather than data as a byproduct in order to help ourselves and our customers. Nicholas Chizzonite Managing Director JPMorganChase
12:25pm - 1:25pm	LUNCH
1:25pm - 2:10pm	LEVERAGING CULTURAL DEXTERITY AS A GROWTH MULTIPLIER Today's brand marketers face a rapidly evolving landscape shaped by demographic transformation, AI acceleration, and shifting media behaviors. Multicultural audiences are no longer niche—they are the growth engine of the modern marketplace. This session explores how cultural dexterity—the ability to navigate cultural landscapes with authenticity and strategic precision—can be harnessed as a growth multiplier. Featuring real-world case studies, the presenters will showcase how brands that embed cultural fluency across the full funnel are achieving both brand equity and performance-driven results. Learn how to move from cultural awareness to Cultureformance, turning cultural resonance into measurable ROI. Louis Maldonado Partner/Managing Director d expósito & Partners View Presentation
2:10pm - 2:55pm	INSIDE OUT: HOW EMPLOYEES ARE THE ORIGINAL INFLUENCERS FOR INCLUSIVE MARKETING Corporate communications and marketing aren't one and the same - but they're close cousins at the least. D'Shonda Brown will share how inclusive marketing and communications begin with an inclusive workplace environment. People don't buy products; they buy stories. So, why not tell the story of a diverse company culture that embodies belonging, equity, and justice? Attendees will learn from the acclaimed media professional and former entertainment journalist how the power of storytelling begins with understanding how to tell the story of your brand, company, or product, and how authenticity translates into trust, talent acquisition, and combating toxic workplace environments. D’Shonda Brown Corporate Communications Manager Tris Pharma View Presentation
2:55pm - 3:00pm	CLOSING REMARKS BY KATHY MUELLER

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.