ANA Digital & Social Members-Only Conference (In-Person Only)

OPENING REMARKS & MEMBER INTRODUCTIONS

Julie Weitzner

Senior Vice President ANA

ACCELERATING CULTURAL RELEVANCE: ACTIVATING INFLUENCERS IN REAL TIME

In today’s hyper-speed digital ecosystem, cultural relevance is the ultimate currency and sometimes, it’s earned in moments, not months. From viral videos to breakout trends, marketers often have a narrow window to activate campaigns that resonate. Influencers coupled with live events can be an accelerated force: agile, authentic, and embedded in culture. This session will explore how to strategically leverage influencer marketing to capitalize on cultural moments, fuel engagement, and drive measurable impact.

Kim Francella

Senior Vice President, Brand Partnerships NBCUniversal Advertising & Partnerships

THE STORY BEHIND PRINGLES’ VIRAL SUPER BOWL TRIUMPH

Pringles didn’t just show up to the Super Bowl. It engineered a campaign that had other brands, late-night hosts, and half the internet flying mustaches in its wake. In this session, Sarah Reinecke, VP of Marketing for Salty Snacks at Kellanova, and Michael Aimette, CCO of FCB New York, will break down how a single brand asset became the center of a fully integrated campaign — driving sales, sparking 7.5B earned impressions, and outperforming 99% of other Super Bowl ads.

Sarah Reinecke

VP of Marketing for Salty Snacks Kellanova

HOW MAYBELLINE IS REWRITING THE RULES OF SOCIAL-FIRST MARKETING

Maybelline New York and adam&eveDDB are setting a new standard for how beauty brands show up on social, creating campaigns that behave more like entertainment than advertising. The playful Teddy Takeover with JoJo Siwa turned a product launch into a city-wide scavenger hunt. And the drama-filled Primer Donnas was a faux reality show built for buzz before it was a campaign. Maybelline is proving that modern marketing thrives at the intersection of storytelling, talent, and cultural fluency. Hear how they’re reimagining the influencer playbook, building campaigns that drive earned buzz before paid kicks in, and designing social-first storytelling that ladders back to real product benefits.

Valeria Navarro

Director of Influencer & Advocacy Maybelline New York

CUISINART'S RECIPE FOR ENGAGEMENT: TURNING ADS INTO INFLUENCER GOLD

After firing up major buzz with their Battle of the BBQ campaign, Cuisinart saw the perfect opportunity to turn up the heat and take the competition beyond the screen. The question was: how do you expand a high-impact ad into the influencer space without losing the spark that made it successful? Discover how Cuisinart transformed a product-focused campaign into a full-blown social showdown. With a championship belt up for grabs and culinary bragging rights on the line, you’ll see how influencers were brought into the mix to create authentic, scroll-stopping content that captivated audiences and drove real engagement.

Phyllis Francis Kolden

Content and Social Media Manager Cuisinart

REINVENTING A RETAIL ICON WITH COMEDY & CULTURE

Men’s Wearhouse built its legacy on suits and special occasions but today they want to be known for more than that. How do they get a younger generation to reconsider a brand they think they already know? This session breaks down how Men's Wearhouse is blending brand storytelling and performance marketing to drive mass reconsideration. Learn how they're shifting perception from "dad's suit shop" to the ultimate solution for everyday apparel with comedy, cultural insight, and a fresh take on what it means to “love the way you look.”

Matt Repicky

SVP, Chief Brands Officer, Men's Wearhouse Tailored Brands

HOW DOORDASH CONNECTS TO COMMUNITIES THROUGH STORYTELLING

How do you authentically connect with local communities across a country as diverse as the US? In this behind-the-scenes session, DoorDash will reveal how they've redefined Hispanic community connection through culturally nuanced, creator-led storytelling. You’ll learn how DoorDash’s first Spanish-speaking influencer campaign not only drove brand love and product use, but also opened up new economic opportunities.

Alex Campanelli

Senior Manager, Dasher Content & Social Marketing DoorDash

CLOSING REMARKS

Julie Weitzner

Senior Vice President ANA