On Target: ANA’s Bullseye Summit on Data Analytics Optimization (In-Person Only)

This event is over.

ANA’s Inaugural Bullseye Summit, hosted by Target is the premier event for data analytics professionals, bringing together industry leaders, innovators, and practitioners to explore the cutting-edge of analytics and optimization. In today’s fast-paced data-driven world, the ability to harness data effectively is critical for success. This year’s inaugural summit dives deep into the most pressing topics in analytics, including:

Data Visualization & Storytelling: Transform raw data into actionable insights with compelling narratives.
Big Data Management: Master the complexities of processing and analyzing massive datasets.
Predictive Analytics & Machine Learning: Unlock the power of forecasting and automated decision-making.
Data Governance Ethics & Privacy: Navigate the critical balance between innovation and responsible data use.
Optimization Techniques: Discover advanced strategies to maximize performance and ROI across industries.
Loyalty Program Measurement: Uncover innovative ways to track and enhance customer loyalty, retention, and program effectiveness.
Proven Analytics Tools & Practices: Leverage the power of now technologies such as AI data clean rooms for secure collaboration and advanced analytics.

Agenda

TIME	EVENT DETAILS	LOCATION
Thursday, September 18, 2025
8:45am - 9:30am	BREAKFAST & REGISTRATION
9:30am - 9:45am	WELCOME & OPENING REMARKS Tina Jordan Vice President Association of National Advertisers
9:45am - 10:05am	OPENING KEYNOTE Cara Sylvester Chief Guest Experience Officer Target
10:05am - 10:40am	MAPPING WHAT MATTERS: U.S. BANK’S JOURNEY TO SMARTER MARKETING MEASUREMENT U.S. Bank is strengthening its marketing measurement capabilities by aligning teams, tools, and strategy to drive greater business impact. This session will explore how the organization built an account-based measurement framework that connects marketing efforts to business outcomes. Attendees will gain practical insights into how to unite marketing and sales teams around shared, business-impact metrics—and how to build a measurement model tailored to your organization’s unique way of doing business. Sarah Dempsey VP, Institutional Marketing U.S. Bank Andrew Brice Vice President, Marketing Analytics Manager U.S. Bank
10:40am - 11:15am	PRECISION TARGETING AT SCALE: CREATING CUSTOM AUDIENCES WITH CLEAN ROOMS AND MACHINE LEARNING As marketers strive to deliver more personalized and impactful campaigns, the ability to build precise audience segments has never been more critical. In this session, Kimberly-Clark shares how it is harnessing the power of data clean rooms and machine learning to create scalable, high-performing custom audiences. Discover how this approach enables smarter targeting, stronger media ROI, and seamless cross-platform activation. From campaign design to audience modeling, learn how marketing teams can tap into advanced data environments to drive relevance, performance, and innovation. Marielle Billig Data Science & Business Enablement Manager Kimberly-Clark
11:15am - 11:35am	BREAK
11:35am - 12:10pm	FROM CHAOS TO CLARITY: SCALING DATA DISCOVERY AND GOVERNANCE IN THE MODERN ENTERPRISE As data multiplies across platforms, the need for trustworthy, accessible datasets has never been more urgent. Yet many organizations struggle with data silos, missing metadata, inconsistent governance, and inefficiencies that slow progress. For marketers, effective data governance accelerates campaign launches, aligns KPIs, enhances targeting, ensures compliance, and improves cross-team collaboration. It also lays the foundation for machine learning, ensuring consistent, secure, and reliable data for accurate, ethical models. This session will share how we tackled these challenges by implementing an open-source, metadata-driven catalog—enabling searchable data inventory, lineage tracking, governance, and scalable collaboration. Yuanzhe "YZ" Li Sr. Principal Machine Learning Engineer Keurig Dr. Pepper Allie Touchstone Senior Data Scientist Keurig Dr. Pepper
12:10pm - 12:45pm	WHEN THE DATA SPEAKS – AND WHEN BUSINESS SHOULD SPEAK LOUDER In the world of data analytics, it's tempting to let the numbers lead the way. But what happens when the insights don’t quite match the business reality? In this session, UnitedHealthcare explores the balance between data-driven discovery and business context. Using real-world examples, they’ll show how analyzing the same dataset through different lenses—pure data exploration vs. business-informed frameworks—can lead to very different conclusions. Attendees will walk away with practical guidance on when to trust the data, and when to let business goals shape the story. Mark Kanner Director, Data Science United Healthcare View Event Recap
12:45pm - 1:45pm	LUNCH
1:45pm - 2:20pm	RESPONSIBLE DATA USE, DATA GOVERNANCE IS KEY Our world is awash in data. Every day, we generate 2.5 quintillion bytes – equivalent to roughly 116 Libraries of Congress. And this deluge shows no signs of slowing. AI promises to transform businesses by unlocking the power of data through advanced analytics. But this potential is hindered by data quality and trust issues, which only intensify as data volumes grow. Compounding the challenge, AI itself is a prolific data producer. Is your organization prepared to harness this digital goldmine? Data governance is the key. It ensures data accuracy, security, and accessibility, fostering a data-driven culture that drives innovation, efficiency, and customer satisfaction. This session will explore the critical role of data governance in empowering AI and analytics. Discover how establishing a robust data governance framework: Transform data into a strategic asset: Effective management unlocks hidden value. Accelerate decision-making: Accurate and secure data fuels rapid and informed choices. Optimize AI performance: High-quality data enhances AI model accuracy and reliability. Mitigate risks: Protect sensitive information and ensure compliance. Gain a competitive edge: Leverage data insights to outperform competitors. Join us to learn how your organization can embark on this transformative journey. Key Takeaways: Data is a strategic asset requiring careful management. Data governance is essential for AI success. Accurate, secure, and accessible data drives innovation. A data-driven culture is key to organizational success. Include key stakeholders in the data governance journey. Brad Fiery Head of Data Governance Amalgamated Bank View Presentation
2:20pm - 2:55pm	POWERING PERSONALIZATION WITH DATA SCIENCE AT TARGET At Target, creating relevant guest experiences at scale takes more than great creative — it takes great data. In this session, we’ll explore how Target’s Data Science team is using first-party data, machine learning, and GenAI to personalize marketing across every touchpoint. You’ll hear how we’re building intelligence into the content supply chain, turning unified customer signals into actionable insights, and using AI to optimize creative, timing, and messaging — all while navigating a privacy-first landscape. Whether it’s smarter segmentation or real-time decisioning, we’re designing for both scale and speed. Samantha Schumacher Senior Director, Data Science Target
2:55pm - 3:00pm	CLOSING REMARKS

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.