In-House Agency Day, presented by monday.com (In-Person Only)

This event is over.

With a presence in over 80 percent of ANA member companies, in-house agencies should no longer be considered a trend but instead a firmly entrenched mainstay in the marketing ecosystem. More than the executors of low-tier marketing needs, in-house agencies are evolving at a rapid pace to take charge of strategy, craft results-driven campaigns, and reinvent the culture of the marketing organization into a place that fosters creativity through collaboration.

Join us for an inspiring one-day conference at the offices of monday.com that will set the stage for in-housing in 2025 and beyond. Leading marketers and industry experts will take the stage to discuss their in-housing origins, workflow management, demonstrating in-house agency value, and showcase award-winning work. Learn how continued growth begins from within.

Agenda

TIME	EVENT DETAILS	LOCATION
Wednesday, October 15, 2025
9:30am - 10:15am	NETWORKING BREAKFAST
10:15am - 10:25am	WELCOME REMARKS Peter Kenigsberg Senior Director, Brand & Media ANA
10:25am - 11:00am	UPSKILL WITH AI TO EXPAND IN-HOUSE AGENCY CAPABILITIES At Prudential, AI is embraced as a catalyst for in-house agency transformation. It is not only an opportunity to expedite process and reduce costs, but it can also introduce new capabilities in-house. John Renz, head of Prudential’s in-house creative team, will explain how AI has helped his team grow their individual skillsets to deliver new and exciting value to their US business. He will outline how AI is a friend, not foe, to creatives. John Renz Vice President, Head of Creative, US Business Prudential
11:00am - 11:35am	IMPROVING IN-HOUSE AGENCY OPERATIONS AT SCALE WITH ATHENAHEALTH + MONDAY.COM With over 400 campaign requests per year, athenahealth’s marketing team was facing serious challenges: fragmented tools, siloed processes, and limited visibility across teams. Without a centralized system, managing campaign planning, resources, and execution had become inefficient and time-consuming. Leaders of process and project management at athenahealth will discuss how they transformed its in-house agency using monday.com, while also guiding teams through the cultural shift required to make it stick. You’ll get a behind-the-scenes look at how the team embraced change, consolidated workflows, automated repetitive tasks, and gained real-time insights to drive faster, smarter decisions—all within a single platform. You will learn: How athenahealth centralized campaign planning and resource management using monday.com Proven tactics to automate tasks, reduce bottlenecks, and scale execution Change management strategies to increase adoption, visibility, and collaboration across teams. Mimi Agbleke Customer Success Manager monday.com Karin Traina Director, Process Improvement and Change Management athenahealth
11:35am - 11:55am	NETWORKING BREAK
11:55am - 12:30pm	FROM WITHIN: HOW IN-HOUSE TEAMS DRIVE BRAND EXCELLENCE In-house creative teams hold a unique and vital role as the standard-bearers of their respective brands. This session will delve into the strategic approaches employed by the in-house brand team at BD to successfully infuse brand standards across the entire global organization. We will explore how they develop top-tier brand messaging, empower colleagues to embrace their roles as brand advocates, and collaborate with key stakeholders to tackle creative challenges. By fostering a culture where everyone contributes to growing and activating a strong brand, in-house creatives can and should be recognized as the brand experts and champions within their organizations. Join us to discover how to elevate your in-house creative team to new heights and drive brand excellence throughout your company. Kenny Eicher Global Creative Director BD (Becton Dickinson)
12:30pm - 1:45pm	NETWORKING LUNCH
1:45pm - 2:20pm	ELEVATING THE BRAND: HOW IN-HOUSE CREATIVE BRINGS CAMPAIGNS TO MARKET AT AMERICAN EXPRESS Discover how American Express’s in-house creative agency, OnBrand, reimagined the iconic Platinum Card through design innovation and storytelling. The team created the Platinum Mirror Card—a fully integrated physical and digital experience that connects cardholders’ wallets to their mobile app. From immersive launch campaigns to a refreshed Amex App experience, this session explores how Amex unified their brand expression and speed to market, proving the power of in-house creativity at scale. Evan English Vice President, Design & User Research American Express Reanna Gross Vice President, Head of OnBrand American Express
2:20pm - 3:30pm	INTERACTIVE WORKSHOP: LOVING HIGH STANDARDS In the competitive creative industry landscape, we need to be our best to thrive. It's also an industry with endless myths about how hard it is to be the best; hustle culture, all-nighters, bruising clients, even more bruising creative directors. It's long had an association with needing to be 'tough' to succeed. The assumption that high standards and brutality go hand in hand is one of the most counterintuitive ideas we still hold. It leads to poor leadership, nasty behaviors, and negative cultures. There is another way. This workshop will explore the more powerful route to a high performing culture. By unleashing what is possible in people, and building cultures where people and high standards thrive, we can create higher performing agencies, and better success for our whole industry. In this session we will: Explore the mindsets that lead to un-psychologically safe workplaces Understanding how being a good person can in fact be the shortest route to high standards Look at the key skills required to embed this in teams Instructor: Sam Pearce Executive Coach Train of Thought
3:30pm - 3:45pm	CLOSING REMARKS Peter Kenigsberg Senior Director, Brand & Media ANA
3:45pm - 5:30pm	COCKTAILS & MINGLING We look forward to toasting to a successful day of learning and connecting at the monday.com office. Please join us for drinks and light bites on the monday.com roof terrace and wine bar.

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.