Is Brand Love a Thing in B2B? Just Ask Mack (Trucks) B2B Marketing Webinar Series

Emotional connection is much discussed in today’s B2B world. In this webinar, discover how one of America’s most iconic brands, Mack Trucks, re-forged a deeper bond with internal stakeholders and external audiences. You’ll learn how human insight and a powerful creative platform came together to fuel Mack’s “By America’s side” campaign—one of the most successful in the brand’s storied history.