The 2025 Impact Pulse: Smarter Media Insights for Today’s Marketer

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Join Jeni Neiswonger (ANA) and John Follett (Demand Metric) for a fast-paced 30-minute session unveiling the key findings from the 2025 ANA Impact Pulse—formerly the Response Rate Report—the industry’s trusted source for directional media performance insights across email, social, paid search, display, and direct mail.

You’ll learn:

What It Is and Why It Matters: How the longstanding Response Rate Report evolved into Impact Pulse—and what that shift signals for marketers navigating today’s complex media landscape.
How to Use It: Fresh ideas for applying this directional data to shape smarter media strategies, optimize campaigns, and support internal performance discussions.
Key Findings and Media Trends: Which channel is delivering the strongest ROI? Where is AI making a measurable difference? We’ll highlight directional shifts in media performance and satisfaction, spotlighting real-world brand examples to show how top marketers are turning insights into action.
What’s Next: Be part of where the Impact Pulse goes next. We’ll share opportunities to shape the future of this evolving ANA research, including new ways to engage and contribute.

If you’re in performance marketing, media strategy, or data analytics—don’t miss this essential session on what’s working now, and what’s coming next.