The Growth Edge: Identifying and Partnering with Emerging Media Entities (Open to All: Including Non-Members) | Members Only One-Day Conferences | ANA

The Growth Edge: Identifying and Partnering with Emerging Media Entities (Open to All: Including Non-Members)

This event is over.

Forward-thinking marketers are gaining a competitive edge by uncovering and investing in emerging media entities that deliver both cultural relevance and business results. This session explores how brands are discovering these under-the-radar partners and the practices they’re using to build meaningful, growth-driving collaborations. Research from the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) highlights that marketing investments across a broader range of media channels can lead to 52% higher purchase intent and 56% greater trust compared to general-market approaches.


Agenda

TIME EVENT DETAILS LOCATION
Wednesday, May 21, 2025
11:00am
- 11:05am

WELCOME REMARKS

11:06am
- 11:24am

THE FUTURE OF GROWTH: HOW A LEADING TELECOM BRAND PARTNERED WITH DIGITAL CULTURE GROUP TO HARNESS AI, DECODE SUBCONSCIOUS MOTIVATORS, AND ENGINEER SCALABLE BRAND IMPACT

Crystal Foote
Founder & Head of Partnerships Digital Culture Group
11:25am
- 11:43am

BEYOND IMPRESSIONS: ADLUGO'S DUAL MISSION OF RESULTS AND RESPONSIBILITY

Lee Karchawer
President ADLUGO
11:44am
- 1:00pm 		SPEAKERS

*Participating companies will present in this order and will have 12 minutes each (including Q&A).

  • MECENAS- A media company putting culture at the heart of content and advertising. Our portfolio spans food, gaming, sports, and music—anchored by COCINA (co-founded by Chef Aarón Sánchez) and STARPICKS.
  • Q.Digital- The Q.Digital Network includes Queerty, LGBTQ Nation, INTO, GayCities & Outsports + our distribution partners: So.Gay, Autostraddle and PinkNews providing partners access to millions of unduplicated unique visitors.
  • Estrella MediaCo- Now part of MediaCo, at the forefront of entertainment and news, and a leading voice in engaging multicultural audiences.
  • Map Happy- Equipping travelers with the tools, gear, and insights to reach their destination, thrive there, and connect meaningfully. Since its early beginnings, it has reached over 8 million readers.
  • Colossus SSP- They humanize programmatic by blending advanced technology with a high-touch, people-first approach—delivering thoughtfully crafted campaigns where every client, regardless of size, feels truly valued.
  • Pod Digital Media- A premier cultural podcast network, leading the way in cultural marketing through authentic storytelling and trusted voices.

    Download the presenter contact sheet to connect with them.

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.