Embracing the Algorithm: AI in Programmatic Advertising (Virtual Only)

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Artificial intelligence is revolutionizing programmatic advertising, with AI-powered solutions playing an increasingly important role. Marketers have rapidly adopted AI tools, first as automation assistants, then as powerful optimization engines, and now as strategic partners that can predict consumer behavior and adapt campaigns in real-time. Join us and learn about the transformative impact of machine learning algorithms on targeting precision and campaign effectiveness from some of the leaders in the field.

Agenda

TIME	EVENT DETAILS	LOCATION
Thursday, June 26, 2025
11:00am - 11:10am	WELCOME REMARKS Julie Weitzner SVP, Brand & Media ANA
11:10am - 11:20am	LANDSCAPE OVERVIEW Marketers have embraced AI in programmatic advertising as a powerful tool to enhance campaign performance, drive engagement, and achieve measurable results. AI algorithms analyze vast amounts of data to identify patterns and trends, allowing for real-time adjustments and personalized ad experiences. However, the complexity of AI systems and the need for transparency in algorithmic decision-making present challenges for marketers. Scott Cunningham Principal Cunningham.Tech Consulting View Presentation
11:20am - 11:30am	THE MARKETER'S PERSPECTIVE: HEAR DIRECTLY FROM LEADING BRAND MARKETERS ABOUT THEIR EXPERIENCES WITH AI IN PROGRAMMATIC Rick Corteville Executive Lead, Global Media COE LENOVO
11:30am - 11:40am	Shawn Walter Sr. Marketing Manager Media + Digital SARGENTO View Event Recap
11:40am - 11:50am	OPEN FORUM FOR Q&A
11:50am - 12:40pm	FEATURED AI PROGRAMMATIC SPECIALISTS
	Chalice Chalice AI is the leading AI application for advertising outcomes. Chalice AI’s products are configured to make advertising directly impact the business outcomes that matter to advertisers, using the most advanced applications of generative and predictive AI. Ali Manning COO Chalice AI
	Cognitiv.ai Cognitiv's products are built on our proprietary Deep Learning Advertising Platform, offering marketers a comprehensive solution for creating and deploying AI-driven advertising. Aaron Andalman Chief Science Officer and Co-Founder Cognitiv.ai View Presentation
	Dstillery Dstillery is the leading AI ad targeting company. We empower brands and agencies to target their best prospects for high-performing programmatic advertising campaigns. Backed by our award-winning Data Science, Dstillery has earned 24 patents (and counting) for the AI technology that powers our precise, scalable audiences. Melinda Han Williams Chief Data Scientist Dstillery
	SWYM SWYM is an AI-driven platform that optimizes programmatic media buying by curating high-performing, transparent bids at scale, enhancing both efficiency and performance outcomes. Andrew Altersohn Co-Founder SWYM.ai View Event Recap
	Scibids AI DV Scibids AI™ automates and optimizes programmatic campaigns using AI to achieve a brand’s custom KPIs. Incorporating first- and third-party data, Scibids AI helps brands dynamically adapt their bidding strategy, boosting performance and efficiency across media buying platforms. Wandrille Leroy VP, Partnerships Scibids AI Amanda Carlton Sr. Director, Product Management Scibids AI View Presentation
12:40pm - 1:00pm	OPEN FORUM FOR Q&A

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