Changing The Script: How AI Is Impacting LA’s Top Industries (Hybrid Event)

REGISTRATION & LIGHT BREAKFAST

WELCOME AND OPENING REMARKS

Jeff Minsky

VP, AI and Marketing Futures ANA

THE BENEFITS OF A CLEAN AI

As iTunes tamed the world of Napster, Moonvalley AI, by training their AI on paid, licensed material is hoping to normalize the use of AI in studio production, all while respecting the Entertainment community. 

Paul Trillo

Director Asteria Films

I DON'T WANT TO GROW UP: THE STORY BEHIND THE MAKING OF THE TOYSRUS AI SPOT, THE FIRST FULLY AI COMMERCIAL

Discover the creative journey behind producing the first fully AI-generated commercial, from concept to execution. This session highlights how AI is transforming brand storytelling, advertising, and the future of creative production.

Nik Kleverov 

Chief Creative Officers Native Foreign

NEXT-GENERATION MARKETING: HOW AI IS USED BY MARKETING AT QUALCOMM TECHNOLOGIES

At Qualcomm Technolgies, we are transforming our business and our marketing strategy. You’ll learn how AI platforms enable our team to deliver award-winning campaigns with inspired storytelling and precision targeting.

This talk will help you understand real-world AI applications and how to apply human-centered principles in your next campaign. 

Learn how we use AI platforms including 6sense, Adobe, Salesforce, and Writer to conceive and execute campaigns at a global scale.

Brent Summers

Senior Manager, Marketing Qualcomm Technologies, Inc.

AI AND COMMERCIALS:  UNDERSTANDING THE SAG/JPC AGREEMENT

This session provides an in-depth look at the SAG/JPC agreement and its implications for AI in commercial production. Attendees will gain insight into the legal frameworks, protections, and best practices shaping the use of AI in talent and creative content.

Emily Faro

Associate The Joint Policy Committee / DLA Piper 

HOW COMMERCIAL REAL ESTATE AI IS DRIVING INSIGHTS CROSS-INDUSTRY   

Commercial real estate data, powered by AI, is unlocking insights that go far beyond property management. Drawing on expertise across retail, entertainment, media, CPG, and tourism, this session explores how AI-driven location and consumer intelligence can inform strategy, sharpen decision-making, and uncover growth opportunities across industries.

Caroline Wu

Director of Research Placer.AI

THE MAREY FACTOR

Marey, the recently released AI from Moonvalley is built to meet the standards of world-class cinematography.  At this session, you'll learn about the special qualities that make Marey a game-changer for commercial production and get a step by step demo on how to prompt to drive the optimal creative results.

Benjamin Michel 

Founding Partner, Head of Generative Animation  Asteria Films

WILL BLOCKCHAIN + AI SAVE THE MEDIA BUY? 

As marketers demand greater transparency and efficiency in advertising, blockchain and AI are emerging as powerful tools to address long-standing challenges in media buying. This session brings together perspectives from both the technology and brand sides to explore how these innovations can improve accountability, targeting, and return on investment. 

Matt Wasserlauf 

CEO Blockboard 

WHERE MARKETERS ARE IN AI TRANSFORMATION: THE RESULTS OF THIS ANA'S SECOND ANNUAL STUDY ON AI IN MARKETING ATTITUDES AND USAGE 

Based on the ANA’s second annual committee survey, this session reveals how marketers are adopting and applying AI in their work. From shifting attitudes to real-world use cases, attendees will gain a clear picture of where the industry stands in its AI transformation and what challenges and opportunities lie ahead. 

Jeff Minsky

Vice President, AI & Marketing Futures ANA