Digital Disruption in Marketing 2.0, hosted by DePaul University College of Communication (In-Person Only)

OPENING REMARKS

Marcia Soling

SVP, Education and Content AEF

THE POWER OF TECHNOLOGY IN INSTANT POT BRAND REFRESH

Learn how Instant Pot Brands leveraged the latest technology, smart tools, and AI to accelerate and execute a full brand refresh in under a year.

Zsuzsanna Leber-Kiss

Chief Commercial Officer Instant Pot Brands

HOW CULLIGAN REINVENTED MARKETING FOR THE DIGITAL AGE

Iqbal Brainch shares the compelling story of how a nearly century-old brand underwent a digital marketing transformation to fuel growth and modernize customer engagement. Drawing on his experience leading the company’s shift from legacy systems to a data-driven, digitally enabled marketing engine, Iqbal walks audiences through the key challenges, strategies, and technologies that reshaped the way Culligan connects with consumers. Attendees will gain insight into how Culligan implemented Salesforce CRM, marketing automation, and a customer data platform (CDP) to unlock smarter segmentation, personalization, and performance marketing at scale. Iqbal also discusses the cultural shifts required to move a traditional organization toward a more agile, insights-led approach—resulting in a 400% increase in leads and 600% growth in website traffic.

Iqbal Brainch

VP, Marketing and Digital, North America Culligan International

REIMAGINING HERITAGE: DIGITAL DISRUPTION FOR TIMELESS GROWTH

In an era defined by constant change, heritage brands face a pivotal moment. Santhi Ramesh explores the transformative power of digital disruption - where tradition meets innovation to spark curiosity, deepen connections, and unlock growth. Discover how The Pampered Chef is reaching consumers through unexpected, culture-driven channels, equipping teams with cutting-edge digital tools, and blending storied legacies with bold new strategies for enduring relevance. Join us to uncover how disruption can reinvigorate brands, inspire fresh energy, and open doors to new opportunity.

Santhi Ramesh

Cheif Commercial Officer The Pampered Chef

#AIRPLANEMODE: HOW CONTENT CREATORS PROPEL UNITED AIRLINES

In the era of the global content creator economy, United has found success with external influencers and its employees as trusted storytellers and brand advocates across social media channels. Learn how United Airlines has integrated creators into their marketing ecosystem, effectively communicating key messages to targeted audiences to deliver measurable results.

Jamie Rutter

Sr. Manager, Executive & Employee Social Media United Airlines

AI FUTURES UNFILTERED: CREATIVITY AND MARKETING

Join Camm Rowland for 'AI Futures Unfiltered,' where provocative questions, historical insights, and personal experiences serve as catalysts for deeper learning and reflection. This talk is designed to ignite curiosity, challenge preconceptions, and inspire the development of personal viewpoints on the evolving landscape of AI — setting the stage for a future where marketing and creativity intersect in unprecedented ways.

Camm Rowland

Chief Creative Officer Kepler

STAYING HUMAN IN THE AGE OF DIGITAL DISRUPTION

Digital disruption is no longer disruptive. In a digitally saturated society, the challenge is no longer just how to be a disruptor, but also how to thrive in a constantly disrupted world. Learn how E*TRADE, born a digital disruptor, has grown up through a generation of frequent change and innovation to become an established brand balancing both innovation and stability.

Eric Harris

VP, Brand and Creative E*Trade from Morgan Stanley

CLOSING REMARKS

Prof. Kelly Chu

Professor and Program Chair, Public Relations and Advertising DePaul University