ANA Advertising Law 1-Day Conference, Hosted by Katten Muchin Rosenman LLP (Hybrid Event)

WHAT TO EXPECT FROM THE FTC UNDER THE NEW ADMINISTRATION

Join our panelists to learn about the consumer protection priorities of the FTC under the second Trump administration. The panel will feature a representative from the Midwest Region of the FTC, who will also explain what the FTC Regional Offices do, how investigations typically proceed and how to respond to FTC investigative demands.

Christopher Cole

Partner and Co-Chair, Advertising Litigation, Technology & Brands Practice Katten Muchin Rosenman LLP

FALSE ADVERTISING SNACK BREAK: AN UPDATE ON RECENT DEVELOPMENTS IN FOOD AND BEVERAGE LITIGATION

Every year seems to bring new trends in what consumers are looking for in products to meet their dietary preferences, and, in response, food and beverage companies rush to bring to market products they can advertise as “natural,” “clean,” “organic,” “low-carb,” “no-sugar,” “alcohol-free,” and use other buzzwords that communicate that their products fit into what customers currently consider a healthy or desirable diet. In that rush, those same companies inevitably encounter challenges from competitors, class action plaintiffs, and regulators asking whether such advertisements are misleading to consumers. If you’re interested in learning about some of the most recent pitfalls advertisers have encountered in this area and how to avoid them, join us for a review of the latest in food and beverage law.

William Lawrence

Counsel Venable LLP

RECENT DEVELOPMENTS IN ADVERTISING LAW: TRENDS AND KEY DECISIONS

This program will explore recent court decisions and developing legal trends affecting advertisers, brands, and agencies. Gain insights into how courts are tackling key issues that may help advertisers avoid risk and evaluate potential legal challenges.

Kristin Achterhof

Partner and Co-Chair, Advertising Litigation, Technology & Brands Practice Katten Muchin Rosenman LLP

#pAId: A DEEP DIVE INTO INFLUENCERS AND DEAL MAKING

This panel discussion will look beyond the FTC Endorsement & Testimonial Guides. It will provide a deep dive into the art of the deal and the legal trends to keep in mind as you negotiate, legal issues raised in working with influencers, and the injection of #AI into influencer deals.

Jason Gordon

Partner Reed Smith LLP

AI AS CO-CREATOR: LEGAL UPDATES AND COMPLIANCE STRATEGIES

This session will cover litigation and regulatory updates regarding AI and GenAI as it relates to advertising and creative industries. It will use a mock ad campaign to highlight litigation and regulatory risks from use of AI and GenAI and to explore the latest strategies and best practices to balance creative freedom with compliance.

Michael Justus

Partner Katten Muchin Rosenman LLP

CLOSING REMARKS