Accurate Representation 3.0: The Pathway to Growth

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SeeHer invites thought leaders, industry stakeholders, and advocates to explore the critical theme of accurate representation in the media and marketing ecosystems and its profound impact on business growth and society. This conference explores the dual opportunity for brands and creators to foster authentic representation, with the most diverse and intersectional generation of all time, especially in engaging the emerging Gen Alpha community.

With women controlling over 85% of consumer spending, amounting to approximately $31 trillion globally, their influence in the marketplace is undeniable. Additionally, Gen Alpha is projected to wield significant purchasing power, with estimates indicating that they will influence nearly $24 trillion in spending by the time they reach adulthood. Accurate portrayal of diverse identities is a business imperative and a pathway to enhanced brand loyalty and business growth.

Agenda

TIME	EVENT DETAILS	LOCATION
Wednesday, March 19, 2025
1:00pm - 1:30pm	REGISTRATION/NETWORKING
1:30pm - 1:40pm	WELCOME Christine Guilfoyle President SeeHer
1:40pm - 2:00pm	FOR THE WIN: 7 MYTHS (AND TRUTHS) BRANDS NEED TO KNOW ABOUT WOMEN’S SPORTS FANDOM It’s undeniable that women’s sports are having a moment. With viewership, valuations, and investments growing rapidly, the reach and role of women’s sports today are unprecedented. Paramount Advertising’s For The Win unpacks this moment, explores what's meaningful to this growing fan base, and elevates connection opportunities for brands. Mary Kate Callen SVP, Audience Impact & Intelligence Paramount Advertising Sophia Ingram Director, Audience Impact & Intelligence Paramount Advertising
2:00pm - 2:20pm	ALL AGES AND LIFE STAGES: EMPOWERING WOMEN, DRIVING CHANGE Women face the challenge of being “no right age” as an obstacle at work and in society at large. Join us for an invigorating conversation about how we can build a future where all voices are heard, celebrated, and lead the charge toward innovation, equity, and business growth for years to come. Karen Chong VP, Audience Strategy, Age Inclusion AARP Cindy Gallop Founder & CEO MakeLoveNotPorn
2:20pm - 2:40pm	GEN ALPHA HAS ENTERED THE CHAT Hyper-engaged and hyper-savvy, today's newest consumers are discovering brands in ways that create both challenges and opportunities for the modern marketer. Learn how eos is expanding their approach to include both Gen Z and Gen Alpha in their latest work "The Harshest Critics", and hear from eos' CMO and from their head of creator marketing - and a creator herself! - how they create a surround sound campaign to reach young audiences wherever they are. Soyoung Kang Chief Marketing Officer Eos Lia Stewart Creator Marketing Manager Eos
2:40pm - 2:55pm	BREAK
2:55pm - 3:05pm	INSIGHTS FROM LG ADS Explore key findings from the GEM® Multiplatform Video Programming Report. This groundbreaking research serves as a guide for strategic, inclusive media planning—redefining multiplatform vehicles for engaging audiences through relevant, authentic, diverse portrayals of women. Yatisha Forde Senior Director of Insights & Thought Leadership SeeHer Monica Longoria Head of Marketing Insights LG Ad Solutions
3:05pm - 3:25pm	FIRESIDE CHAT WITH P&G’S CHIEF BRAND OFFICER, MARC PRITCHARD Marc Pritchard Marc Pritchard P&G Christine Guilfoyle President SeeHer
3:25pm - 3:45pm	FIRESIDE CHAT: TAYLOR SWIFT EFFECT AND THE SHECONOMY Don’t miss this exclusive fireside chat with Bryan West, Taylor Swift Reporter at Gannett \| USA TODAY Network, as we explore the powerful “Taylor Swift effect and the SHEconomy.” Gain unique insights into how her record-breaking concerts have fueled economic growth, driven tourism, and shaped industries far beyond music. Moderator: Christine Guilfoyle President SeeHer Bryan West Taylor Swift Reporter Gannett \| USA TODAY Network
3:45pm - 4:05pm	BEHIND THE LENS: CHAMPIONING WOMEN IN SPORTS CONTENT, PRODUCTION & MEDIA Verizon is spearheading, alongside the NFL and Hat Trip, a program dedicated to expanding the talent pool in sports content creation. By providing hands-on training and real-world experience at high-profile sporting events, this initiative empowers aspiring sports creative professionals, fostering greater diversity in the industry and equipping the next generation with the skills needed to succeed. Nick Kelly Vice President of Partnerships Verizon Amie Kiehn Co-Founder Hat Trip
4:05pm - 4:25pm	BRAVOCON: INSPIRING FEMALE EMPOWERMENT AND COMMUNITY Join us for an engaging panel discussion highlighting the power of the Bravo platform for women entrepreneurs, showcasing their journeys and successes, and fostering a supportive environment for female-led business to thrive. We’ll delve into inspiring and influencing female consumers while showcasing the media phenomenon that is BravoCon, encouraging women to spend money and build vibrant communities. Our conversation with experts will explore Empowerment Through Representation, Community Building, Influence on Spending Habits, Economic Impact, and Future Trends. Jodi Marchisotta SVP, Marketing SeeHer Amanda Batula Star Bravo’s Summer House Ann Scheiner EVP, Agency Partnerships, Advertising and Partnerships NBCUniversal
4:25pm - 4:50pm	SEEHER IN SPORTS: DISCOVER WHAT’S IN STORE FOR 2025 Discover the innovative strategies and collaborative efforts to help your brand make the most of tapping into the $1 Billion women’s sports industry. Moderator: Allie Kleva Chief Growth Officer Athletes Unlimited Kerry Bradley SVP, Strategy Horizon Sports & Experiences Kristen Gray Managing Director Optimum Sports Aaliyah Mitchell Head of Creative Strategy MKTG / dentsu Sports International
4:50pm - 5:10pm	A FRAMEWORK FOR THE FUTURE: WHY BRANDS ARE DOUBLING DOWN ON WOMEN’S SPORTS WITH DISNEY The momentum behind women’s sports has never been stronger, and brands are taking notice. From record-breaking viewership to innovative brand integrations, discover Disney’s keys to success for elevating women’s sports through data-driven strategies, premium storytelling, leadership in sports rights, and impactful partnerships. Gain insights into why brands are seeing stronger engagement and long-term value in this space—and how they can authentically connect with these passionate and growing fan bases. Join this engaging fireside chat on why advertisers are investing in this space like never before. This conversation will explore the undeniable impact of women’s sports on audience growth, cultural relevance, and brand success. Jacqueline Dobies Vice President, Revenue & Yield Management Disney Advertising Kara O'Brien Head of Brand Marketing & Analytics Wayfair
5:10pm - 5:30pm	FIRESIDE CHAT: EXPLORING A HEALTHIER DIGITAL WORLD FOR GIRLS Join us for an exclusive fireside chat exploring Moxies, the groundbreaking, research-backed social platform redefining online experiences for tween girls. Moxies’ Founder will be joined by a Millennial mom and her Gen Alpha daughter to discuss the importance of safe online spaces. Discover how Moxies is shaping the future of social spaces for the next generation. Juliette Blake Founder + CEO Moxies
5:30pm - 5:35pm	CLOSING Christine Guilfoyle President SeeHer
5:35pm - 7:00pm	COCKTAILS & NETWORKING

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.