Driving Growth Through Multicultural and Inclusive Marketing hosted by The Coca-Cola Company (In-Person Only)

This event is over.

In today’s fragmented and dynamic marketplace, multicultural and inclusive marketing is a business imperative. As consumer expectations demand greater nuance, cultural fluency and authenticity, brands must evolve to build meaningful connections with each and every consumer. This members-only one-day conference will showcase how leading brands are embracing the full spectrum of consumer identities and embedding inclusive practices to drive measurable impact, underscoring the power of multicultural and inclusive marketing as a catalyst for modern brand leadership.

We’re proud to be hosted by The Coca-Cola Company, a brand that has long exemplified global reach, local relevance, and purpose-driven marketing. With a legacy of celebrating diversity and championing inclusion, Coca-Cola continues to lead with authenticity and impact through its storytelling, community partnerships, and innovative brand experiences. Join us at their Atlanta headquarters to learn, connect, and collaborate with fellow marketers committed to building brands that matter to each and every consumer!

Due to capacity, registration is now closed, please join the waitlist here.

Agenda

TIME	EVENT DETAILS	LOCATION
Thursday, June 26, 2025
9:00am - 9:30am	NETWORKING BREAKFAST
9:30am - 9:55am	WELCOME AND OPENING REMARKS
9:55am - 10:30am	REFRESHING EVERY VOICE: COCA-COLA’S JOURNEY TOWARD INCLUSIVE MARKETING EXCELLENCE As one of the world’s most recognizable brands, The Coca-Cola Company understands that true brand relevance starts with cultural relevance. In this session, Coca-Cola will share how it continues to evolve its marketing strategies to reflect the richness of today’s diverse consumer landscape. Through a blend of creative storytelling, community partnerships, and data-informed insights, Coca-Cola will highlight how it centers authenticity and inclusion at every step of the brand journey. Stephanie Eaddy Sr. Director, Cultural Marketing North America The Coca-Cola Company View Presentation
10:30am - 11:05am	P&G: ADDRESSING THE ASIAN AMERICAN REACH GAP AND DRIVING ROI THROUGH RESONANT MEDIA Asian Americans are a $1.6 trillion consumer opportunity that is only 27% visible programmatically (ANA AIMM) which makes them a gap in broader reach efforts and therefore, brand connection. At the forefront for decades in engaging growth audiences, P&G utilized thoughtful, cross-platform, digital-first tactics and insights on the importance of ethnic identity to show up to Asian American audiences where they are. This bridged the reach gap in Q4 2023 leading to 7-figures national sales lift for the Feminine Care category (UPC-based sales lift study) in their work with Asian Media Group. Megan Ho Director of Multicultural Media Procter & Gamble Genessee Semler EVP, Director Asian Media Group
11:05am - 11:20am	NETWORKING BREAK
11:20am - 11:55am	RELEVANCE REIMAGINED: FROM ANIMATIC INSIGHTS TO INCLUSIVE IMPACT. Learn how Pernod Ricard leverages fact-based cultural inclusion metrics and voice of consumers insights from CIIM (the Cultural Insights Impact Measure) to sharpen campaign effectiveness and grow brands across “each and all” audiences. We’ll break down how Skrewball’s “House of High Spirits” campaign and Martell’s “Sacrilege” campaign became more relevant and inclusive, boosting their impact by 19% and 23% respectively. Learn how tapping inclusive voices helps you understand potential polarization, connect storylines genuinely with every segment, and optimize creative and media investments to boost advertising ROI. Carlos Santiago Co-Founder Alliance for Inclusive and Multicultural Marketing (AIMM) Daneyni Sanguinetti-Ureña Senior Director of Culture & Inclusive Marketing Pernod Ricard View Presentation
11:55am - 12:30pm	BRILLIANT & BIASED: TURNING AI’S BLIND SPOTS INTO INCLUSIVE BRAND POWER In a world where automation often outpaces cultural understanding, inclusive marketers are uniquely positioned to lead with insight and intention. This session unpacks how AI can amplify bias in everything from imagery to language and how inclusive marketing leaders can train, tame, and transform AI to safeguard brand integrity, elevate cultural nuance, and embed authentic representation into brand strategy. Bethanie Nonami CEO and Founder Marley Nonami View Presentation
12:30pm - 1:30pm	LUNCH
1:30pm - 2:05pm	PEOPLE-CENTERED HOSPITALITY: HOW INCLUSIVE MARKETING COMES TO LIFE AT IHG As a global hospitality leader, IHG Hotels & Resorts is leveraging the power of social marketing to build authentic relationships with today’s diverse, global travelers. This session will explore how IHG brings its brands to life across social platforms to help drive meaningful customer connection and engagement. Discover how inclusive marketing is helping IHG foster brand affinity and drive guest loyalty. Nick Ayres Global Director of Social Marketing IHG Hotels & Resorts View Presentation
2:05pm - 2:40pm	MARKETING THAT DELIVERS: UPS’ COMMITMENT TO SMALL BUSINESSES At UPS, inclusive marketing is rooted in authentic storytelling that highlights the real connections between the brand, its drivers, and the small businesses it serves every day. This session explores the Business Trips series featuring influencer Kareem Rahma as he meets UPS drivers and travels with them to visit small business customers, spotlighting the relationships that make UPS a trusted partner in local communities while driving viral engagement and cultural relevance. Learn how UPS is embedding intentionality into content development, talent partnerships, and community representation to strengthen brand momentum and foster long-term loyalty among today’s dynamic consumer audiences. Kellie Streat Advertising and Partnerships Director United Parcel Service
2:40pm - 2:55pm	CLOSING REMARKS
3:00pm - 3:30pm	COKE FLOAT CLOSING RECEPTION
3:30pm - 4:00pm	COKE STORE EXPERIENCE OR COKE ARCHIVES TOUR

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.