You Might Be a Marketer Conference Hosted by Clark Atlanta University (In-Person Only)

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This event is now sold out and is no longer accepting registrations.

Join the ANA Educational Foundation (AEF) at the You Might Be a Marketer HBCU student conference which convenes industry and academia. This event is geared towards students who will come from Clark Atlanta University, Morehouse College, and Spelman College to explore the following key themes:

• The Industry: Discover how the marketing industry collaborates to create meaningful brand engagements with consumers and businesses.

• Career Advice: Gain insights into working in the marketing field and learn how to navigate your future career.

• Job Preparation and Opportunities: Learn how to prepare for a career in marketing and explore the various roles available.

We invite industry to join for the entire day to share their experiences with students with a specific opportunity to interact with them during an interactive lunch from 12:30 - 2:00pm!

Agenda

TIME	EVENT DETAILS	LOCATION
Thursday, October 30, 2025
8:30am - 9:30am	CHECK-IN / BREAKFAST
9:30am - 9:40am	WELCOME REMARKS LaTasha Emmanuel Sr. Manager, Community & Growth ANA Educational Foundation Dr. Cheryl Jester-George Assistant Dean and Director, Graduate Programs, School of Business Clark Atlanta University Host: Singleton Beato Global EVP, Chief Diversity Equity and Inclusion Officer McCann NY
9:40am - 10:15am	THE NEXT FRONTIER IN MARKETING: CREATIVITY, CULTURE & TECHNOLOGY CONVERGE Kick off the day with an inspiring look at the future of marketing. Our speaker will explore how creativity, cultural insight, and emerging technologies are transforming the way brands connect with audiences. Learn why embracing this intersection is essential for the next generation of marketers. Alia Kemet Chief Marketing Officer Shipt View Event Recap
10:15am - 10:50am	NAVIGATING YOUR MARKETING CAREER: INSIGHTS FROM DIVERSE PERSPECTIVES Industry professionals share their personal journeys, career-defining lessons, and strategies for success. Learn how to identify your path, develop in-demand skills, and position yourself for growth in a dynamic marketing landscape. Moderator: Nevaeh Anderson AMA President Clark Atlanta University Jamie Farmer-Echols Manager of Brand Building Piedmont Healthcare Ivory Tabb CEO Ivory Tabb Consulting Chris McDade Sr Principal Program Lead, Brand Strategy Chick-Fil-A Arlenis Almonte Principal Program Lead, Advertising & Brand Experience Chick-Fil-A
10:50am - 11:00am	NETWORKING BREAK
11:00am - 11:35am	MARTECH IN MOTION: TURNING INNOVATION INTO IMPACT Building on the opening conversation, this panel dives into how marketing technology is being applied right now to drive engagement, personalization, and measurable results. Hear from brand and tech leaders on the tools, platforms, and data strategies that are reshaping campaigns today—and what skills you need to master them. Moderator: Dr. Pamela Richardson Assistant Professor of Marketing Clark Atlanta University Bethanie Nonami CEO & Founder Marley Nonami Monica Johnson Brand Marketing Specialist USPS Charma Parker Sr. Platform Lead, Advertising & Brand Experience Chick-Fil-A
11:35am - 12:10pm	BELONGING IN ACTION: BUILDING INCLUSIVE PATHWAYS IN MARKETING Inclusion and belonging aren’t just values—they’re drivers of creativity, innovation, and lasting impact. In this fireside chat, Janis Middleton shares insights on how fostering belonging in workplaces and marketplaces opens doors for diverse talent, strengthens brand trust, and inspires the next generation of marketers. Students will walk away with a deeper understanding of how they can lead with inclusion from day one of their careers. Moderator: Tareia Williams Lee Vice President, Strategic Brand and Talent Communications TNT Sports Janis Middleton Chief Inclusion Officer Chalkboard Ventures
12:10pm - 1:15pm	NETWORKING LUNCH
1:15pm - 2:00pm	BREAKOUT SESSION 1 – UNLOCK YOUR MARKETING SUPERPOWER WITH AI Are you ready to see how your creativity, culture, and genius can shape the future of marketing? This isn’t a lecture—it’s a hands-on, interactive, high-energy session designed to show you how the world’s top marketers are using AI to turn ideas into impact. In just 45 minutes, you’ll: Experience live demos of today’s most powerful (and fun) AI marketing tools Learn how to take your unique voice and talent and amplify it with AI See real examples of how AI can help you design, create, and launch campaigns faster than ever Get answers to your biggest questions about AI and your future career Bring your curiosity, your creativity, and your questions—you’ll leave inspired, equipped, and ready to use AI as your unfair advantage in marketing Bethanie Nonami CEO & Founder Marley Nonami
	BREAKOUT SESSION 2 – SO, YOU WANT TO BE IN SPORTS MARKETING - BUILDING YOUR PROFESSIONAL BRAND Step into sports marketing with confidence! This session will show you how to define your personal brand, showcase your strengths, and build a network that opens doors. Walk away with tips to create a standout portfolio and get noticed in the industry. Ivory Tabb CEO Ivory Tabb Consulting
	BREAKOUT SESSION 3 – BRIDGING THE GAP: FACULTY–INDUSTRY ROUNDTABLE ON TODAY’S MARKETING PRACTICE A collaborative roundtable bringing together professors and industry leaders to explore how marketing education and real-world practice can better inform one another. The discussion will focus on emerging trends, technology adoption, and evolving skill sets—helping faculty integrate industry insights into the classroom while giving practitioners a deeper understanding of academic perspectives. Megan Pirri Director, Brand Management - FoodSaver Brand Newell Brands Jordan Frank Marketing Project Specialist Delta Airlines Monica Johnson Brand Marketing Specialist USPS Brian Walker Senior Manager, Global Social Marketing IHG Carline R. Hooker Founder NetworKIT Crystal Webb Director, Planning Mindshare
2:00pm - 2:10pm	CLOSING REMARKS

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.