ABM Members Only One-Day Conference: Driving Strategy, Technology & Collaboration (In-Person Only)

This event is over.

Account-based marketing (ABM) remains the leading B2B marketing priority, driving growth, deepening customer relationships, and delivering measurable business impact. As the ABM landscape evolves, new innovations in strategy, technology, and cross-functional collaboration are transforming how marketers deliver value.

Join the ANA’s ABM Community for the second annual ABM One-Day Conference, an exclusive, in-person event set in one of Chicago’s most iconic skyscrapers. This year, industry leaders and experts will share cutting-edge insights and actionable strategies to help you stay ahead in the rapidly changing ABM environment.

We’ll explore new ABM approaches, some of the challenges marketers encounter, and practical advice you can use in your organization, including how to:

Align your strategy and quantify ROI
Leverage tech and AI for actionable insights
Make focused and prioritized investments for the greatest impact
Increase collaboration across all marketing groups
Integrate with sales for successful outcomes that enhance the customer journey

By attending the event’s final session, you’ll also receive a certificate of completion.

Register today. Space is limited!

Agenda

TIME	EVENT DETAILS	LOCATION
Thursday, November 6, 2025
9:00am - 9:50am	REGISTRATION AND BREAKFAST
9:50am - 10:00am	OPENING REMARKS David Morgan Sr. Manager, Business Marketing ANA Kit Haines-Bornheimer Strategic Messaging & ABM Center of Excellence Advisor Verizon Business Group / ABM Committee Danny Nail Former Global Industry and Account-Based Marketing Leader, Co-Chair Salesforce / ABM Committee
10:00am - 10:35am	PRECISION ABM: DEPLOYING SPECIAL OPERATIONS FOR MISSION-CRITICAL ACCOUNTS Discover how ABM can serve as Marketing’s “special forces” when it matters most. In this session, we’ll explore how to identify the right fit for ABM, set clear expectations with sales, and guide sales teams in recognizing which opportunities are best suited for ABM support. You’ll also see a real-world ABM 1:1 campaign in action—supporting a critical C-level meeting, a high-stakes business opportunity, and a tight timeline—to deliver a hyper-personalized, white-glove experience that shifted the narrative and drove a record-breaking deal turnaround. Key Takeaways: Recognize ABM as Marketing’s Special Forces – Learn how ABM brings precision and elite skills to target the right accounts and maximize impact on your most strategic opportunities Leverage ABM’s Agility – See how ABM teams can mobilize quickly, adapt on the fly, and execute high-impact campaigns at mission speed. Deliver a White-Glove Experience Under Pressure – Understand how ABM ensures personalized, high-touch engagement when the timeline is tight and the stakes are high. Ryan Elmiger Sr. Manager, Public Sector ABM / 2025 Gold ANA B2 Award Winner ServiceNow View Event Recap
10:35am - 11:10am	HOW TO MAKE YOUR ABM UNFORGETTABLE (AND WHY IT FEELS INVISIBLE) Account Based Marketing only works when it makes brands crash through the wall of B2B channel noise. But there’s a better way; build an ABM strategy that reaches your largest decision-makers when and where they have the mind space to actually absorb your brand messages. Join Bader Rutter for a discussion on how to blend a traditional ABM approach with a media and data activation strategy that goes beyond traditional B2B channels. And make you're marketing messages not just unavoidable but totally unforgettable. In this session, we'll cover: How to use first-party data to engage your buyers when they’re actually listening How to personalize ABM experiences without killing your team or your brand consistency How to turn every sales touchpoint into something people remember (and yes, even share) Andy Penkalski Associate Director Bader Rutter View Event Recap
11:10am - 11:30am	NETWORKING BREAK
11:30am - 12:05pm	ALL-IN MARKETING: ORCHESTRATING ACCOUNT-CENTRIC GROWTH STRATEGIES Explore how leading organizations are reimagining growth through an account-centric lens with Professor Roy Wollen, lecturer at Northwestern University. This session will uncover how ABM principles extend beyond marketing to influence company-wide strategy and customer experience. Learn how alignment, orchestration, and governance come together to create scalable, account-based growth. Gain insights into building collaborative processes, integrating data and technology, and positioning marketers as stewards of customer value, ensuring every touchpoint contributes to long-term business success. Roy Wollen Lecturer, Director of Executive Education (custom programs), Medill Northwestern University View Presentation
12:05pm - 1:05pm	NETWORKING LUNCH
1:05pm - 3:35pm	WORKSHOP: ALIGN MARKETING AND SALES TO DRIVE REVENUE GROWTH When Marketing and Sales are unaligned, two-thirds of Marketing-created content isn’t used by Sales … while two-thirds of Sales reps complain they can’t find the content they need. Unaligned Marketing and Sales departments deliver inconsistent or conflicting information that confuses customers. To fully align, convene Marketing and Sales leaders face to face under a big tent, to co-create key deliverables such as buyer insights, customer messages, and a one-page marketing strategy that includes metrics. Co-creation activates a cognitive bias called the Ikea effect, which prompts people to ascribe higher value to what they helped create – so Sales is much likelier to use a message and marketing that they co-created. In this workshop, you will learn how to align Marketing and Sales by mapping the buyers’ journey, hammering out a strategy, co-creating one consistent message, and providing sales enablement. At the end of this workshop, you will know how to get on the same page with Sales on your customer message and Marketing deliverables. Together, Marketing and Sales can lift sales win rates, enable quota attainment, and drive revenue growth. Gartner found that Marketing and Sales teams that align collaboratively are 2.3 times more likely to achieve strong commercial growth, compared with their unaligned peers. George Stenitzer Founder & Chief Content Officer Crystal Clear Communications View Event Recap
3:35pm - 3:45pm	CLOSING REMARKS David Morgan Sr. Manager, Business Marketing ANA Kit Haines-Bornheimer Strategic Messaging & ABM Center of Excellence Advisor Verizon Business Group / ABM Danny Nail Former Global Industry and Account-Based Marketing Leader, Co-Chair Salesforce / ABM

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.