Brand Growth in the SheEconomy hosted by Babson College (In-Person Only)

This event is over.

In today’s SheEconomy, women drive 85% of household purchase decisions and drive $10 trillion

in annual spend. Women are also reshaping corporate investments across marketing, sales, and

supply chain industries. Organizations that embrace these marketing strategies are seeing

stronger brand affinity and sustained growth. SeeHer, an ANA initiative dedicated to increasing

the accurate portrayal of women in media and marketing, has played a pivotal role in helping

brands create more inclusive and effective campaigns that drive business growth.

This conference will explore how brands are successfully leveraging insights, creativity, media,

and measurement to thrive. Through case studies and industry expertise, attendees will gain

practical takeaways on marketing strategy while also uncovering career pathways in the field

which the ANA Educational Foundation will help to provide. Whether you're a student exploring

opportunities or a marketing professional looking to advance, this event will provide actionable

tools to build a successful career and drive business and brand growth in today’s evolving

marketplace.

Agenda

TIME	EVENT DETAILS	LOCATION
Friday, November 7, 2025
8:30am - 9:00am	BREAKFAST
9:00am - 9:10am	OPENING REMARKS Krista Hill Associate Professor, Marketing Babson College Christine Guilfoyle President SeeHer
9:10am - 9:45am	YOU MIGHT BE A MARKETER ALUMNI PANEL What does it take to build a successful career in marketing, and how does inclusive marketing—particularly when it comes to gender—play a role in shaping brand success? In this panel, Babson and Wellesley alumni who have navigated careers in marketing and advertising will share their journeys, from their first roles to leadership positions. They’ll discuss the skills, decisions, and unexpected turns that shaped their paths, as well as how they incorporate inclusive marketing strategies in their work. Whether you're considering marketing as a career or looking to grow within the field, this session will provide real-world perspectives and actionable insights from those leading the way. Moderator: Christine Guilfoyle President SeeHer Panelists: Toni Clayton-Hine Chief Marketing Officer EY Americas Beth Wood Leidt EVP, Chief Marketing Officer Principal Financial Group
9:45am - 10:20am	HOW CVS HEALTH’S HERe CAMPAIGN IS TRANSFORMING HEALTHCARE ACCESS FOR WOMEN Recognizing the significant barriers women face in prioritizing their healthcare, CVS Health identified an opportunity to improve access and trust through its HERe campaign. By conducting thoughtful research, CVS developed a platform that addresses the key challenges of education, trust, and conversion to sales. This session will explore how the HERe campaign is making healthcare more inclusive, empowering women through improved access to essential services and products that support their mental and physical well-being, and dismantling systemic barriers to health equity. Erin Condon Chief Marketing Officer CVS Pharmacy Carrah Kalat Chief Marketing Officer Aetna – A CVS Health Company View Presentation
10:20am - 10:40am	NETWORKING BREAK
10:40am - 11:15am	INVESTING IN WOMEN’S SPORTS: HOW MASSMUTUAL IS CHAMPIONING FINANCIAL WELLNESS AND DRIVING BUSINESS GROWTH MassMutual is strategically investing in women’s sports not only to support female athletes and promote financial wellness but also to be a powerful growth driver for the business. In this session, Jennifer Halloran, CMO, will explore how these sponsorships align with MassMutual’s goals, leveraging the connection between sports, confidence, and financial success to engage new audiences and fuel business expansion. Jennifer Halloran Former Chief Marketing Officer MassMutual View Presentation
11:15am - 11:50am	BRIDGING THE GAP: ADDRESSING WOMEN'S UNDERREPRESENTATION IN BUSINESS MARKETING Despite their significant influence as decision-makers, women remain underrepresented in the business marketing community. This session will explore the challenges women face in the industry and offer strategies for effectively marketing to women who hold key decision-making roles. Attendees will gain insights from industry leaders who have successfully navigated these challenges, creating more inclusive and impactful marketing strategies. Moderator: Krista Hill Associate Professor, Marketing Babson College Panelists: Najla Frayha Chief Marketing Officer Former Unum and Liberty Mutual Sharifah Niles-Lane SVP, Head of Social Media and Content Citizens Paulina Zárate Rodríguez Director, Brands \| US Projects Wasserman
11:50am - 12:25pm	MARKETING IN HEALTHCARE: BUILDING A CAREER IN BOSTON’S INNOVATION HUB Boston is at the forefront of healthcare innovation, home to world-class hospitals, biotech firms, and health-tech startups. In this panel, marketing and advertising executives from across the healthcare ecosystem will share their career journeys and discuss how marketing shapes the future of health care. From navigating regulations to driving patient engagement and promoting health equity, panelists will explore the unique challenges and opportunities in this rapidly evolving industry. Whether you're considering a career in healthcare marketing or looking to grow in the field, this session will provide insights into how marketers play a critical role in one of Boston’s most dynamic industries. Moderator: Prof. Lee Gustafson Adjunct Lecturer, Academic Division: Marketing Babson College Panelists: Juliana Shimer Director, Global Marketing, Rare Diseases Alnylam Pharmaceuticals Mark Bohen Chief Marketing and Communications Officer Mass General Brigham Vanessa Thomas Senior Director of Global Marketing Excellence Insulet Corporation
12:25pm - 1:30pm	NETWORKING LUNCH

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.