Data, Analytics, and Measurement Series | Events & Webinars | ANA

Data, Analytics, and Measurement Series

The Data, Analytics, and Measurement webinar series brings thought leaders and industry experts directly to you. This series is for data practitioners and data-driven marketers who are interested in expanding their knowledge of data science and analytics, enabling optimal decision-making that generates measurable business results.

Hear from industry experts who will cover a wide range of timely, relevant, and innovative topics including data quality, first party data, attribution systems, consumer data insights, new technologies, cross-media measurement and many other data touchpoints driving the evolving world of data-driven direct marketing. Content will deliver the expertise to support intelligent, sustainable business applications while honoring consumer privacy and preferences.

Upcoming Webinars


Date/Time (Eastern Time) Title
Wednesday, January 28, 2026 at 3:00pm The US Advertising Market: 2025 Recap and 2026 Forecasts
Thursday, January 29, 2026 at 3:00pm Next-Generation MMM: 5 Moves to Drive Confidence & Growth in 2026
Wednesday, February 25, 2026 at 1:00pm Using Automation to Personalize Direct Mail: Best Buy's Trade In Story
Wednesday, March 4, 2026 at 3:00pm The Omnichannel Shopper: Bridging Digital-to-Physical with Behavior Data
Past Webinars


Date/Time (Eastern Time) Title
Thursday, December 11, 2025 at 3:00pm Measuring What Matters: How Social Fits into an Omnichannel Strategy Built for Uncertainty
Wednesday, December 10, 2025 at 1:00pm Six Surprising, Brain Science-Backed Tactics for Unbeatable Email
Wednesday, December 3, 2025 at 3:00pm Duplicative, Distribution Taxed or Incremental? Avoiding the Cobra Effect in Down-Funnel Channels
Thursday, October 16, 2025 at 3:00pm Curating the Narrative | How Hispanic Viewers Are Taking Control of Their Media Experience
Thursday, October 2, 2025 at 3:00pm Breaking Silos, Boosting ROI: Adobe and EY’s Playbook for Unified Marketing Measurement
Thursday, September 4, 2025 at 3:00pm High Stakes, High Impact: LinkedIn’s Bold Leap Toward Full Funnel Growth with Commercial Analytics
Tuesday, August 19, 2025 at 1:00pm Protecting Measurement Quality in a Post-AI World: MRC
Wednesday, July 30, 2025 at 1:00pm At Anthropologie, It's About the Journey Not Destination
Wednesday, July 23, 2025 at 3:00pm Best Practices for the Dominant Sales Driver: Creative!
Wednesday, July 23, 2025 at 1:00pm The 2025 Impact Pulse: Smarter Media Insights for Today’s Marketer
Thursday, July 17, 2025 at 1:00pm From Data to Dollars: How Gen Leveled Up Their TV Ad Strategy
Wednesday, July 9, 2025 at 1:00pm Maximizing the Value of Your Data with AI Agents
Wednesday, June 11, 2025 at 3:00pm Why Influencer Marketing is No Longer a Measurement Blind Spot
Wednesday, June 4, 2025 at 3:00pm Optimizing Omnichannel: Improving Results through Measurement
Thursday, March 27, 2025 at 1:00pm From Insight to Action: Transformative Approaches to Marketing Effectiveness
Wednesday, March 12, 2025 at 3:00pm NEW! Email Marketing Tips Working RIGHT NOW!
Tuesday, February 25, 2025 at 11:00am Build Your Own Clean Room, and Realize Your Second Party Data Gold Mine
Thursday, January 23, 2025 at 3:00pm From Chaos to Clarity: $10.8 Billion in Fraud Savings and the Road Ahead
Thursday, November 21, 2024 at 3:00pm From Insights to Impact: Creating a Results-Driven Marketing Effectiveness Program in 2025
Thursday, October 24, 2024 at 3:00pm Give Your Brand Tracking a Lift: Brand Tracking Principles and Perspectives
Wednesday, October 16, 2024 at 3:00pm Sales & Marketing Integration Through Personalization and Harnessing Data
Thursday, September 26, 2024 at 1:00pm Improving Outcomes: How Clean Rooms are Reshaping Customer Data Control
Wednesday, September 25, 2024 at 3:00pm The Virtuous Cycle of Customer-Centric Marketing: Fueling Today’s Results and Long-Term Growth
Thursday, July 25, 2024 at 3:00pm The State of Gen Z and the Future of Advertising
Thursday, July 18, 2024 at 3:00pm Harnessing AI & Machine Learning in Customer Data Platforms for Dynamic Campaign Activation
Thursday, June 20, 2024 at 3:00pm Building a Comprehensive Marketing Data Lake for Analytical and Executional Use Cases
Thursday, June 13, 2024 at 3:00pm The Power of Unified Data in a Chaotic Marketing World
Thursday, June 6, 2024 at 3:00pm Retail Reinvention: Leveraging Consumer Purchase Data for Market and Media Mastery
Thursday, April 25, 2024 at 1:00pm The Future of Marketing Effectiveness is AI-Driven
Wednesday, April 24, 2024 at 3:00pm How the OLLY Brand is Adapting With Certainty in an Uncertain World
Thursday, February 15, 2024 at 3:00pm The Future Is Creative: Analytical Approaches to Maximizing Creative Impact
Thursday, January 25, 2024 at 3:00pm New Year…NEW Email Tips You Need to Know!
Wednesday, January 10, 2024 at 3:00pm Separating Hype from Reality: The Real Data Behind Marketing & GenAI
Thursday, November 30, 2023 at 3:00pm The Vision and Application of Next Generation of Measurement: Unified, Cross-Screen and Cooperative
Thursday, October 19, 2023 at 3:00pm Increase Performance Across Channels With AI
Wednesday, September 20, 2023 at 1:00pm The State of Marketing Analytics – A Roundtable Discussion
Thursday, September 7, 2023 at 1:00pm Exploratory Data Analysis: Uncover the Value in Data to Grow Your Business
Thursday, August 10, 2023 at 3:00pm Athletic Greens Unleashes Untapped Potential and Accelerates Growth with Commercial Intelligence
Wednesday, August 2, 2023 at 1:00pm 4 Pillars of Holistic Personalization in the Age of AI and ChatGPT
Thursday, July 27, 2023 at 1:00pm Moving TV Measurement Forward and Beyond
Wednesday, July 26, 2023 at 3:00pm Patelco Credit Union Achieves Smarter Growth Using Data, Analytics, and Addressable Media
Thursday, May 4, 2023 at 1:00pm Tell A More Engaging Brand Story: Get Your Message Heard with Better Data
Wednesday, May 3, 2023 at 1:00pm Clean Rooms 101 by Media Rating Council
Wednesday, April 5, 2023 at 3:00pm IBM: The Culture of Responsible AI
Wednesday, April 5, 2023 at 1:00pm The Future of TV Measurement: Transitioning to a Multi-Currency TV Market
Thursday, March 30, 2023 at 3:00pm How Attention Metrics Can Help Brands Drive Better Business and Environmental Outcomes
Thursday, February 23, 2023 at 1:00pm Hitting Pause: Why Streaming Depends on New Ad Formats
Wednesday, February 22, 2023 at 3:00pm How Allstate Uses Tactile Printing to Lift Direct Mail Response
Wednesday, January 18, 2023 at 1:00pm Colony’s IMS Product Selection Model Uses Machine Learning for a Winning Strategy