ANA Advertising Law 1-Day Conference, Hosted by Seyfarth Shaw LLP (Hybrid Event)

This event is over.

Our ANA Advertising Law 1-Day Conference, hosted by Seyfarth Shaw LLP, will cover a variety of topics related to advertising and marketing law and litigation. Our speakers will share real-world case studies with actionable guidance on navigating the legal environment, from class action litigation to competitor disputes and more. CLE credit will be offered.

Agenda

TIME	EVENT DETAILS	LOCATION
Wednesday, June 25, 2025
10:00am - 10:30am	REGISTRATION
10:30am - 10:40am	OPENING REMARKS
10:40am - 11:25am	CLAIMING YOUR EDGE: NAVIGATING BRAND PROTECTION AND COMPETITORS This session will discuss the offensive and defensive angles of protecting one’s brand from competitors based on various types of product claims and comparisons. The panelists will dive into recent decisions and practices, gathering from them practical lessons for implementing legal “shields and swords” to keep your brand and products above the competition. Lauren Leipold Partner Seyfarth Shaw LLP Matthew Moersfelder Partner Seyfarth Shaw LLP View Event Recap and CLE Materials
11:25am - 12:10pm	SPORTS MARKETING TRENDS Marketers are seeking to capitalize on the nearly universal popularity of sports as a powerful driver of consumer behavior. The panel will explore recent trends in sponsorships, media and advertising rights, athlete engagements, and sports focused activations. James Stewart Associate DLA Piper Michael McGawn Vice President, Deputy General Counsel - Operations Chipotle View CLE Materials
12:10pm - 12:40pm	LUNCH (IN-PERSON) / BREAK (VIRTUAL)
12:40pm - 1:25pm	ADVERTISING ON TRIAL: ADVERTISING CLAIMS AND CLASS ACTION EXPOSURE This interactive session will explore recent real-word advertising and marketing cases, challenging both the audience and panelists to weigh on whether the claims at issue are likely to survive, before revealing how courts or regulators ruled. The session will draw out key patterns and litigation trends and provide practical takeaways to help companies navigate litigation risks. Aaron Belzer Partner Seyfarth Shaw LLP Kristine Argentine Partner Seyfarth Shaw LLP Paul Yovanic Commercial Litigation Associate Seyfarth Shaw LLP View CLE Materials
1:25pm - 2:10pm	LEGAL ISSUES IN INFLUENCER MARKETING As influencer marketing continues to evolve, brands face a dual challenge: making smart strategic choices while staying legally compliant with increasingly scrutinized disclosure regulations. This session blends practical insights with updates to help marketers and their legal teams navigate the full influencer lifecycle—from internal decision-making to managing public-facing content. Valerie Matthews Associate Barnes & Thornburg LLP Maria Daatio Perez Director and Senior Counsel, Regulatory and DTC/E-Commerce Mattel, Inc. View Event Recap and CLE Materials
2:10pm - 2:20pm	BREAK
2:20pm - 3:05pm	FTC UPDATE Even with reduced staffing, the FTC continues its enforcement activities.  This panel will discuss the latest developments, including the impending implementation of the Negative Option Rule, the Rule on Unfair or Deceptive Fees, current cases and, of course, AI! Kenneth L. Wilton Partner Seyfarth Shaw LLP Sierra Chinn-Liu Commercial Litigation Associate Seyfarth Shaw LLP View CLE Materials
3:05pm - 3:10pm	CLOSING REMARKS
3:10pm - 4:10pm	NETWORKING RECEPTION (IN-PERSON)

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.