Mastering Portrayal & Performance: Frameworks for Accelerating Growth

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In today’s media and marketing landscape, accurate representation is no longer optional—it’s a growth strategy. This session brings together brand innovators and thought leaders to examine proven frameworks that connect authentic portrayals of women and girls in the media with measurable business growth. As Gen Alpha rises—bringing unmatched diversity and evolving expectations—marketers, their agencies, and the media face both an opportunity. Explore how intentional storytelling, inclusive casting, and equity-driven creative strategies can accelerate performance and future-proof growth.

Agenda

TIME	EVENT DETAILS	LOCATION
Thursday, October 9, 2025
8:00am - 8:30am	REGISTRATION/BREAKFAST
8:30am - 8:40am	WELCOME & OPENING REMARKS Christine Guilfoyle President SeeHer
8:40am - 9:00am	GEORGIA-PACIFIC: ADVANCING REPRESENTATION, DRIVING GROWTH Find out how Georgia-Pacific is reshaping representation in media. This case study reveals how authentic portrayals of women and girls are fueling stronger connections with consumers and driving business growth worldwide. Laura Knebusch Senior Vice President, CPG Marketing and CX Georgia-Pacific, LLC Priti Lokre Director - Quilted Northern Brand Building Leader Georgia-Pacific, LLC View Event Recap
9:00am - 9:20am	GAME ON: BUILDING THE FUTURE OF WOMEN’S SPORTS Warner Bros. Discovery Sports is committed to advancing women’s sports and amplifying its growing fanbase. This session will explore how bold investment, innovative storytelling, and new platforms are reshaping the women’s sports ecosystem. Katie Arkins VP of Content Programming at Bleacher Report Warner Bros. Discovery Nicole Luber Vice President, Integrated Strategy, TNT Sports Warner Bros. Discovery
9:20am - 9:40am	SHAPING STORIES THAT REFLECT US ALL Join us for a dynamic panel discussion featuring accomplished marketing and advertising executives who have harnessed insights from their professional journeys to advance accurate and authentic representation in their work. Through real-world examples and candid reflections, they will share how their career experiences have shaped their approach to creating inclusive, impactful campaigns that drive meaningful change across the industry while generating business growth. Moderator: Christine Guilfoyle President SeeHer Caroline Brethenoux Chief Strategy Officer Culture+ Group Sariah Dorbin EVP, Executive Creative Director Quigley-Simpson Shirley Vernae Williams Founder Willie B. Studios
9:40am - 9:55am	THE JAPANESE STATE OF GENDER EQUALITY IN ADVERTISING Japan ranks low in global gender equality, and its advertising industry faces unique challenges. This session shares results from GEM® testing and a survey of Japanese advertisers, highlighting both progress and barriers. It calls for collective action to improve representation and shows how data-driven insights can drive change in Japan’s market. Yuko Furuichi President and CEO Comexposium Japan
9:55am - 10:00am	SEEHER: MISSING THE MODERN MALE IN ADS? UNLOCK NEW INSIGHTS TO TRANSFORM YOUR BRAND’S MESSAGING Modernizing male portrayals and evolving male-female interactions in ads boosts creative effectiveness and drives business results. Gain insights into the findings of a landmark joint study with our research partner, ABX, so that your brand can implement this new approach with your advertising. Yatisha Forde Vice President, Insights & Thought Leadership SeeHer
10:00am - 10:25am	NETWORKING BREAK
10:25am - 10:45am	MILK’S COMMUNITY-FIRST PLAYBOOK FOR WOMEN’S SPORTS As interest in women’s sports surges, Milk has been there from the start. From ‘got milk?’s’ iconic ’90s Olympics and star athlete campaigns to today’s community-first model, MilkPEP CEO Yin Woon Rani charts Milk’s support of women in sports over the past three decades—offering a playbook for marketers to deepen relevance, advance equity, and drive sustained growth. Yin Woon Rani CEO/CMO MilkPEP View Event Recap
10:45am - 11:05am	A+E GLOBAL MEDIA & GSK: AUTHENTIC STORYTELLING DRIVING PUBLIC HEALTH IMPACT & REPRESENTATION Through their groundbreaking partnership, GSK and A+E Global Media brought meningitis B awareness to the forefront with the Lifetime Original Movie Pretty Hurts. The campaign blended authentic, emotional storytelling with intentional positive representation, earning high GEM® scores and driving real public health action. Together, the speakers will show how aligning representation with data-driven activation can deliver both cultural impact and measurable business results. Sierra Bodor Director, US Vaccines Communications GSK Roseann Montenes SVP, Digital and Audience Innovation A+E Global Media Maura O’Donovan Vice President Production Project Management A+E Global Media
11:05am - 11:20am	DRIVING GROWTH THROUGH PARTNERSHIP: TERRI & SANDY AND FRESHPET Join Peyton Sutton, President, and Todd Condie, Group Creative Director, of Terri & Sandy, and Freshpet Senior Marketing Leadership, for a discussion on how challenger brand Freshpet has leveraged data and innovation to move from startup to the fastest growing pet-food brand in America. Todd Condie Group Creative Director Terri & Sandy Justin Raiten Vice President of Marketing Communications Freshpet Peyton Sutton President Terri & Sandy View Event Recap
11:20am - 11:35am	iMELIFE: ARE YOU READY? AMPLIFYING WOMEN AT WORK, HOME, AND BEYOND In every space women and girls navigate, whether at work, home, or within their communities, their voices, talents, and contributions deserve to be seen, heard, and valued. This important session explores how we can collectively amplify the SeeHer community by dismantling barriers, creating equitable opportunities, and rewriting outdated narratives. Drawing from the Queen movement (iMeLife.com), this talk is designed to inspire bold action that fuels education, leadership, and economic freedom for women everywhere. Terrell Maclin Managing Partner iMeLife Marketing Agency View Event Recap
11:35am - 11:50am	IPA: DRIVING IMPACT THROUGH REPRESENTATION AND INCLUSION Leila Siddiqi of IPA will discuss how the organization’s initiatives—including the Stepping into the Spotlight series, IPA iList, and ‘A Future of Fairness’—are advancing accurate representation and inclusion in advertising while driving business impact. Leila Siddiqi Director Inclusion IPA (The Institute of Practitioners in Advertising)
11:50am - 11:55am	SEEHER: STRIVE FOR MORE 2.0: PORTRAYAL TIPS AND CREATIVE TECHNIQUES TO INCREASE MEDIA VALUE AND SALES Want to boost your creative effectiveness by 31%? And your sales by 44%? Learn how Strive for More 2.0: The Female Portrayal Guide for Growth-Obsessed Marketers, created in partnership with SeeHer Member, Ipsos, provides the best of our overarchingly applicable findings, nuances specific to how consumers expect characters and storylines to be conveyed by individual industries, and which creative tactics work best for brands. Yatisha Forde Vice President, Insights & Thought Leadership SeeHer
11:55am - 12:00pm	CLOSING REMARKS Christine Guilfoyle President SeeHer